Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.

Kings Unveil Next-Gen Texting | Hashtag Sports Weekly

Kings Unveil Next-Gen Texting

September 12, 2018

New Millennial on the Block
It’s unfair to measure the MLS against century-old leagues with clubs boasting 500M+ followers. Nonetheless, the 23-year-old league’s embracing mobile commerce, commercial-free viewing, and short-form content to capture fans its own age at a rate other leagues should envy.

Balls and Chains
Thursday Night and Monday Night Football ratings hit a ten-year low last week, but the NFL’s revenue continues to climb and ESPN is a big reason why. From re-establishing routine highlight packages to retreating on politics, Jimmy Pitaro’s mission to make amends is clear (at least until 2021).

Creator’s Paradise
As publishers walk through the valley of the shadow of advertising’s death, up-and-comers like Bleacher Report and Overtime are building franchises centered around people vs projects. It’s a digital creators dream; just ask NBA2K social star Rachel DeMita.

AS Roma’s Website Has Gone from (Almost) Worst to First
and the Club Has Fans on Reddit to Thank for It

"Head of Digital for Serie A soccer club AS Roma, Paul Rogers, discusses the role a website plays in a team’s marketing funnel, the ways digital is impacting sponsorship sales, and how the club is winning on social with one simple trick: being human."

DAZN Launches U.S. Property Targeting OTT's Top Spot
SBCNews // Ted Menmuir

Sacramento Kings Use Next-Gen Texting to Send Tickets
Engadget // Jon Fingas

Can DIRECTV Innovate NFL Sunday Ticket Enough to Survive?
Sports Illustrated // Jacob Feldman

Champion Beats Nike and Adidas to Esports
ESPN // Jacob Wolf

The Players' Tribune and Snapchat Enlist NFL, NBA Stars for Series
The Drum // Bennett Bennett

How Long Can The Athletic Grow Like a Tech Disruptor?
Slate // Aaron Gordon

Strategy Director, International
WWE – Stamford, CT

Director, Media Planning
Telemundo – Miami, FL

UFC – Las Vegas, NV

Motion Graphic Artist
PAC-12 – San Francisco, CA

Communications Manager
England Boxing – London, UK

Production Associate, Real Sports
HBO – New York, NY

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