Scared Money Don’t Make Money
Nike’s iconic slogan is celebrating its 30th anniversary in polarizing fashion. “Just Do It” originated thanks to an executed prisoner and now the phrase – which once helped Nike to a +1000% sales boost – is celebrating the NFL’s infamous prisoner of politics.
Fantasy Fever
The abundance of ways to cash in on America’s obsession with fantasy football has the NFL feeling like the Bee Gees. From partnerships like DraftKings+BWW to FanDuel becoming a content company, the league’s bet on fantasy is keeping its other concerns at bay.
Mobile Is Home
Adidas has footy dancing on a new app called Tango to grow its grassroots fanbase and foster a community of creators. Meanwhile, one of football’s fan favorites is using a simple but creative email tactic to get fans to renew his club’s season tickets.
FamousLos is more than ‘Da Funny Sports Analyst.’ He’s got bars too.
NFL Executives Acknowledge TV Rights Near An “Inflection Point”
ESPN Integrating eBay Shopping into Website
Viewers Slam Amazon’s U.S. Open Coverage
Yahoo Sports to Kick Off Martellus Bennett-Hosted Live NFL Show
Bob Costas and NBC Are Ready for a Breakup
