Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.

YouTube’s Million Viewer Baby

YouTube’s Million Viewer Baby

August 29, 2018

Is Anybody Watching?
Even with a $1B content buffet, Watch is struggling to resonate with Facebook’s users: 50% aren’t aware it exists. Last weekend, YouTube provided a masterclass in getting mass tune in via an influencer boxing match which millions of teens shelled out cash to watch or attend.

Evolving Door
ESPN’s not-so-merry-go-round of talent shakeups continues. Jemele Hill is on her way out while Michelle Beadle, Ryen Russillo, and ESPN Insider are changing roles. The company is merging its 20-year-old subscription with ESPN+ to centralize digital offerings (and boost sub numbers).

Content Jungle
The Action Network’s launching a sports betting podcast network with Cadence13, and The Athletic’s preying on an endangered species. Meanwhile, Mike Francesca’s gambling on an absurdly priced mobile app to prove he’s not an out-of-touch digital dinosaur.

Build Eyeballs and They Will Come
Q&A: Bonin Bough Wants Sports to Stop Focusing on What Brands Want

"He’s sponsored the Super Bowl with big brands like Oreo, helped launch some of the first marketing programs across Facebook, Twitter, and YouTube, and produced the hit show Cleveland Hustles in tandem with LeBron James. Bonin Bough flies under the radar as one of the foremost marketers of our time. "

Heineken Unites The Players’ Tribune & Copa90 Through Soccer
The Drum // Bennett Bennett

WarnerMedia Cards Tiger Woods-Phil Mickelson Pay-Per-View Rights
Deadline // Dade Hayes

Activision Blizzard CMO Joins the NFL As League Looks to Rebound
The Drum // Bennett Bennett

Chicago Cubs Plan To Start Television Venture
Broadcasting & Cable // Jon Lafayette

Kevin Durant Is Turning Athlete Endorsements Into Media Deals
Digiday // Tim Peterson

Cristiano Ronaldo Signs As DAZN’s First Global Ambassador
SportsPro // Sam Carp

Associate Marketing Manager, Sports
Univision – New York, NY

Coordinator, Digital
Canadian Olympic Club – Toronto, ON

Account Supervisor, Sports
Ketchum – New York, NY

Account Executive
Tampa Bay Lightning – Tampa, FL

Digital Media Creative Strategist
HEAD – London, UK

Manager, Social Media
Fanatics – New York, NY

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