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YouTube’s Million Viewer Baby
Is Anybody Watching?
Even with a $1B content buffet, Watch is struggling to resonate with Facebook’s users: 50% aren’t aware it exists. Last weekend, YouTube provided a masterclass in getting mass tune in via an influencer boxing match which millions of teens shelled out cash to watch or attend.
ESPN’s not-so-merry-go-round of talent shakeups continues. Jemele Hill is on her way out while Michelle Beadle, Ryen Russillo, and ESPN Insider are changing roles. The company is merging its 20-year-old subscription with ESPN+ to centralize digital offerings (and boost sub numbers).
"He’s sponsored the Super Bowl with big brands like Oreo, helped launch some of the first marketing programs across Facebook, Twitter, and YouTube, and produced the hit show Cleveland Hustles in tandem with LeBron James. Bonin Bough flies under the radar as one of the foremost marketers of our time."
Associate Marketing Manager, Sports
Univision – New York, NY
Canadian Olympic Club – Toronto, ON
Account Supervisor, Sports
Ketchum – New York, NY
Tampa Bay Lightning – Tampa, FL
Digital Media Creative Strategist
HEAD – London, UK
Manager, Social Media
Fanatics – New York, NY
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