Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
Jets Team with Def Jam
Their Next Conquest
In a pivot from branded → original content, Whistle is parting ways with their CRO after just one year. But when it comes to brand evolution, B/R is the gold standard. Over the past decade, Rory Brown has been the spark plug to their success. Now the tides are turning.
Stay in Yo Lane
Lavar Ball is somewhere yelling at someone. From Asics + Foot Locker blurring the line between branded and original content to Adidas streaming live high school sports, the world’s biggest sports brands are leaving their lane and cultivating content for the connected fan.
"In this week’s Agents of Change soundbite, Raja discusses how the channel grew to 10 million followers so quickly, why he doesn’t rely on analytics, and which athletes and celebrities are big fans of the brand."
Senior Director, Communications
Adidas – Portland, OR
Manager, Sports Promotions
B/R Live – New York, NY
Head of Marketing
Under Armour – Baltimore, MD
Director Social Strategy
MGM Resorts – Las Vegas, NV
Sr. Product Manager
Amazon – Seattle, WA
Sportradar – London, UK
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