Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.

Jets Team with Def Jam

Jets Team with Def Jam

August 22, 2018

Their Next Conquest
In a pivot from branded → original content, Whistle is parting ways with their CRO after just one year. But when it comes to brand evolution, B/R is the gold standard. Over the past decade, Rory Brown has been the spark plug to their success. Now the tides are turning.

Stay in Yo Lane
Lavar Ball is somewhere yelling at someone. From Asics + Foot Locker blurring the line between branded and original content to Adidas streaming live high school sports, the world’s biggest sports brands are leaving their lane and cultivating content for the connected fan.

Truffle Shuffle
Clubs never say die. Social media may be remixing futbol fandom for good, but teams are going outside the box (i.e. chess-playing goats) to sharpen their multi-platform presence and rethink the value of their online output, thanks in part to production network Dugout.

Omar Raja:
The same leagues that were sending cease and desists are now DMing HoH

"In this week’s Agents of Change soundbite, Raja discusses how the channel grew to 10 million followers so quickly, why he doesn’t rely on analytics, and which athletes and celebrities are big fans of the brand."

Is MP & Silva the Biggest Fail in Sports Marketing History?
South China Morning Post // Yujing Liu

Drake, Dwyane Wade, AT&T Invest in Mars Reel
Variety // Todd Spangler

New York Jets to Partner With Def Jam Recordings
Billboard // Michael Saponara

FanDuel’s Founder Suing Company Who Acquired His for Millions
Recode // Kurt Wagner

WWE Disrupts Itself to Become a 'Most Valuable Sports Brand'
Inc. // Jeff Haden

Michelob Ultra Creates Caddyshack-Like Golf Bag
The Drum // Kyle O'Brien

Senior Director, Communications
Adidas – Portland, OR

Manager, Sports Promotions
B/R Live – New York, NY

Director Social Strategy
MGM Resorts – Las Vegas, NV

Head of Marketing
Under Armour – Baltimore, MD

Sr. Product Manager
Amazon – Seattle, WA

Integrity Analyst
Sportradar – London, UK

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