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August 12, 2020


On the Brink

A college football season that has faced questions for months is now on the brink of collapse. The Big Ten was the first big domino to cancel the season, creating an upswell of support on social media from players across the country to create a union that would save the season. While a union could change the financial structure of college sports, there would be challenges in forming such a group legally. The loss of fall college football could cost ESPN close to $1 billion in advertising revenue. Look for the NFL to pounce on prime Saturday football real estate if college football does fall apart.

Clock is Tikking

Even as TikTok’s future in the United States remains in question, sports marketers are desperate to find ways to connect with the massive audience the platform brings. The short-form video platform is among those that can capitalize most on the Gen Z sports fan, over half of whom don't have cable. Meanwhile, Instagram is making a big push for sports content on its TikTok competitor, Reels, through direct outreach to partners and monetization opportunities.

Business is Booming

Some of the sports world’s biggest stars are making power moves off the field, including equity deals as part of sponsorships. Kansas City Chiefs star Patrick Mahomes landed a stake in BioSteel Sports Nutrition, while Stephen Curry is now an equity partner in sports beverage company Oxigen and has his own shoe brand with Under Armour (think: Like Mike). Meanwhile, Kevin Durant and business partner Rich Kleiman have teamed up to launch The Boardroom Podcast Network in the latest podcasting venture for a professional athlete.

Partner Content

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What Marketers Need to Know About Sport Subcultures on Social

734f86a4-3f7d-4495-a497-2c396f7119d9.png The Drum // Kenneth Hein

Bloomberg and The Athletic to Bundle Subscriptions

734f86a4-3f7d-4495-a497-2c396f7119d9.png Axios // Sara Fischer

NASCAR to Offer In-Race Betting Through BetMGM in 2021

734f86a4-3f7d-4495-a497-2c396f7119d9.png Las Vegas Review-Journal // Bailey Schulz

The NCAA Whiffed on Esports. It’s Paying a Price

734f86a4-3f7d-4495-a497-2c396f7119d9.png Washington Post // Ellen Zavian

NHL to Reward Followers in China With New Engagement Program

734f86a4-3f7d-4495-a497-2c396f7119d9.png SportBusiness // Tom King

Trump WeChat Business Ban Could Affect the NBA’s Deal With Tencent

734f86a4-3f7d-4495-a497-2c396f7119d9.png CNBC // Jabari Young

Rad Ad

Deal of the Week

Buffalo Wild Wings Becomes the Official Sports Bar of the League of Legends Championship Series

The Details
Buffalo Wild Wings is teaming up with the League of Legends Championship Series (LCS) on a multi-year partnership that will make America’s largest sports bar brand the Official Sports Bar of the popular North American league. The agreement marks the first-ever streaming deal between an esports property and a major restaurant chain to livestream events at scale, while also showcasing Buffalo Wild Wings and its award-winning wings, for League of Legends fans streaming at home across the country.


Partnership Marketing Sr. Manager 
Pelicans - New Orleans, LA

Manager, Digital Marketing Analytics
Adidas - Portland, OR

Coordinator, New Media and Twitter
MLB - New York, NY

Sports Content Specialist
FanDuel – Cherry Hill, NJ

Director, Branded Content Sales
Sinclair National Sports – New York, NY

Sportsbook Marketing Manager
Kindred – London, UK

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