Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
Best Seat in the House
The NBA’s international fanbase is boomin’, but most won’t be able to attend a game this season so the league is using AR to bring fans courtside via their couch. MLB on the other hand want butts in seats. The Phillies’ plan? Make beer just a text away.
Peas in a Pod(cast)
After some bumps in the road, Bill Simmons and Michael Rapaport are hitting their stride. The Podfather’s on top of multiple platforms. The Ringer has shown impressive growth, notching 40M page views in June alone, and Simmons’ HBO extension is icing on the cake.
"Among the millions of social media posts everyday, there are very few promotional campaigns & posts that make us sit up and take notice. Although fans eagerly follow their favorite sports teams and athletes on social media, creating and running successful social media campaigns which hold fans’ interest and result in increased engagement and ROI is a huge challenge faced by organizations across sports."
Nike – Beaverton, OR
theScore – New York, NY
Head of US Betting
Sportradar – New York, NY
Oath – New York, NY
Feature Writer, Sports Gambling
theScore – Toronto, CA
DAZN – Leeds, UK
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