Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.

NBC Sports' New Prez

NBC Sports' New Prez

July 25, 2018

Best Seat in the House
The NBA’s international fanbase is boomin’, but most won’t be able to attend a game this season so the league is using AR to bring fans courtside via their couch. MLB on the other hand want butts in seats. The Phillies’ plan? Make beer just a text away.

Peas in a Pod(cast)
After some bumps in the road, Bill Simmons and Michael Rapaport are hitting their stride. The Podfather’s on top of multiple platforms. The Ringer has shown impressive growth, notching 40M page views in June alone, and Simmons’ HBO extension is icing on the cake.

Hostess with the Mostest
Fox Sports is betting the house on an all-star cast of acclaimed hosts to create an “Around the Horn” for gamblers. Meanwhile, HQ Trivia–the house that Quiz Daddy built–recently launched HQ Sports, their first standalone game. Let the puns begin...

Best Practices for Sports Properties to Drive Value for Sponsors

by Roger Breum
‎Director of Marketing, Hookit

"Among the millions of social media posts everyday, there are very few promotional campaigns & posts that make us sit up and take notice. Although fans eagerly follow their favorite sports teams and athletes on social media, creating and running successful social media campaigns which hold fans’ interest and result in increased engagement and ROI is a huge challenge faced by organizations across sports."

Peter Bevacqua Named President of NBC Sports
Variety // Brian Steinberg

Equinox, SoulCycle Launching Talent Agency for Fitness Influencers
Fast Company // Rina Raphael

Bleacher Report Inches into Commerce with a Capsule Collection
Digiday // Max Willens

William Hill Hires Sharon Otterman as CMO, Bets on US Growth
The Drum // John Glenday

Latest Example Of How Amazon Keeps Crushing It With Sports
Forbes // Mike Ozanian

How Football Site Goal Has Weathered Facebook’s Changes
Digiday // Lucinda Southern

Director, Product
Nike – Beaverton, OR

Director, Sales
theScore – New York, NY

Head of US Betting
Sportradar – New York, NY

Podcast Producer
Oath – New York, NY

Feature Writer, Sports Gambling
theScore – Toronto, CA

Executive Producer
DAZN – Leeds, UK

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