Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
Allow Me To Reintroduce Myself
This is a public service announcement. Their name is The Players’ Tribune, and they’re here to make money–not polish athlete reputations. Step one? A first-of-its-kind athlete + studio collaboration with Amazon to diversify revenue streams.
Commerce mixed with content is no longer a bonus, it’s an imperative. Nike’s mining its mobile membership data to merge physical and digital in an ambitious retail experience while Dick’s is bringing its programmatic media buying in-house.
"Managing a successful live global sporting event can get complicated. Weather and other variables can delay eagerly anticipated matchups. Millions of regional viewers simultaneously tuning in to the match of the day can cause traffic spikes that have to scale instantly."
Director, Social Marketing
Verizon – New York, NY
Associate Creative Director
New Balance – Brighton, MA
Associate Manager, Insights
Turner – Atlanta, GA
Director, Video Content
ESPN – Bristol, CT
Head of Venue Sponsorship
LiveNation – New York, NY
Broadcast Venue Manager
UEFA – Nyon, Switzerland
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