Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.

Ronaldo's Facebook Status

Ronaldo's Facebook Status

July 11, 2018

Play Your Cards Right
Facebook’s reeling in their biggest fish yet for an original series that would pay Juventus’ new $100M man a whopping $10M for 13 episodes. Meanwhile, IG and YouTube are beefing up offerings of their own to attract sports talent.

Can’t Wait to be King
Enemies beware. Nike’s $1.1B 4Q earnings are up over 10% thanks to an improved digital strategy. Also standing in the spotlight? The Three Lions. The World Cup’s youngest squad’s skills have sharpened, both on the pitch and on social.

Where’s the Party At?
Bleacher Report is headed to Sin City for Summer League, and they’re bringing the party with them. As leagues double down on content to reach Gen Z, publishers like B/R are tapping into edgy events hosted by athletes and personalities.

3 Ways Brands Can Win The World Cup

by Phil Schraeder
‎President & COO, GumGum Sports

"Every four years, the World Cup commands the undivided attention of soccer fans around the globe. For marketers, it’s an unparalleled opportunity to reach a huge number of consumers—totaling an estimated 3.2 billion in 2014—in a truly thrilling environment."

F1 Will Be Launching Its Streaming Service On Amazon Prime
Digiday // Seb Joseph

Comcast Lining Up Buyers for Fox Sports Assets
Reuters // Carl O'Donnell & Greg Roumeliotis

When Sports Betting Is Legal, the Value of Game Data Soars
NYT // James Glanz & Agustin Armendariz

The Winner of the World Cup Is Apple
Quartz // Mike Murphy

Jason Stein is Leaving Cycle Media
Fast Company // Jeff Beer

Why Sports Brands Need to Start Paying Attention to Female Fans
Adweek // Sammy Nickalls

Senior Product Manager, Sports
Hulu – Santa Monica, CA

Executive Director, Content
Bleacher Report – New York, NY

VP, Media
FanDuel – New York, NY

VP, Marketing
USL – Tampa, FL

SEO Specialist
beIN Media Group – Miami, FL

Senior Account Manager
Octagon – Singapore

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