Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
Play Your Cards Right
Facebook’s reeling in their biggest fish yet for an original series that would pay Juventus’ new $100M man a whopping $10M for 13 episodes. Meanwhile, IG and YouTube are beefing up offerings of their own to attract sports talent.
Can’t Wait to be King
Enemies beware. Nike’s $1.1B 4Q earnings are up over 10% thanks to an improved digital strategy. Also standing in the spotlight? The Three Lions. The World Cup’s youngest squad’s skills have sharpened, both on the pitch and on social.
"Every four years, the World Cup commands the undivided attention of soccer fans around the globe. For marketers, it’s an unparalleled opportunity to reach a huge number of consumers—totaling an estimated 3.2 billion in 2014—in a truly thrilling environment."
Senior Product Manager, Sports
Hulu – Santa Monica, CA
Executive Director, Content
Bleacher Report – New York, NY
FanDuel – New York, NY
USL – Tampa, FL
beIN Media Group – Miami, FL
Senior Account Manager
Octagon – Singapore
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