May 22, 2019
May 22, 2019
When it comes to courting the next generation of sports fans, ESPN’s leading man, Jimmy P, is helping the network thrive by riding with (rather than against) the cord-cutting wave. Meanwhile, the company’s creative chief is keeping the crew happy, and out of rough waters, while ensuring the deck’s always stocked with compelling content.
Sir, May I Have Another?
When forecasting the biggest marketing trends of 2019, look no further than the Bay Area, which unsurprisingly leads the pro sports + tech charge (see: Warriors & Google). In terms of where the sponsorship dollars are flowing, CBD is racing into the conversation with IndyCar and brand marketers continue helping themselves to hefty servings of esports.
Ticket fraud is a headache, but NFL fans can rest easy—sans those in the Big Easy and Dallas—Ticketmaster has a digitally encrypted solution. SafeTix is useful for teams too; supplying real-time insights on consumer habits. In a complementary vein, ESPN’s leveraging Second Spectrum’s live digital content to enhance fan’s NBA Playoff experience.
"If suddenly the score has changed dramatically in a primetime game, as a brand, you might want to be able to ramp up your advertising to tie into what your audience is engaged with at that exact moment to maximize your conversion. That's why we harvest social listening data to see when fans are actively speaking about a particular event so we know exactly when the right time is to get in front of those eyeballs."
Social Media Manager
Hornets – Charlotte, NC
Strategy Analyst, Sports
Intel – Tel Aviv, Israel
Associate Esports Manager
Blizzard Entertainment – Irvine, CA
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