Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
May 15, 2019
May 15, 2019
B/R and ESPN are taking their talents to Vegas—via content-centric tie-ups with Caesars. Fox Sports on the other hand is partnering with The Stars Group and allowing fans to put real skin in the game through Fox Bet, an app set to launch this fall that’s surely the boldest bet taken by a media company to date.
Discovery’s $30M acquisition of Golf Digest—and their 4.8M unique monthly U.S. visitors—further solidifies the network as the new “go-to” authority for golf enthusiasts (building off their partnership with Tiger). Creating a sports media destination is an attractive, albeit expensive, pursuit (see: DAZN’s recent ChangeUp); that’s why sports leagues get the white-glove treatment from platforms.
The Check Respects Tech
The Women’s World Cup is just weeks away, and the creative brains at Nike are giving fans a cool way to show their support on Snap. Speaking of the AR-happy apparel giant, they’re reinventing a 92-year old wheel this summer with Nike Fit, a foot-scanning solution that has them looking less like Under Armour and more like Apple and Amazon these days.
What’s one trend in media or marketing that you’re buying or selling?
Growth of consumer data profiling for the betterment of the consumer experience. I have a firm belief that in an honest company’s hands, the abundance of consumer data can be harnessed appropriately to make a consumer’s experience more enjoyable, personal, and efficient.
Manager, Sponsorship & Activation
MKTG – Charlotte, NC
Senior Manager, Influencer Marketing
Foot Locker – New York, NY
VP, Analytics, ESPN+
Disney – New York, NY
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