Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
May 8, 2019
May 8, 2019
At A Premium
Sinclair’s official $10B+ acquisition of Disney’s RSNs is a reminder that live sports are still a premium commodity. Enter the XFL, whose stock just Elevated thanks to a multi-year agreement with Disney and Fox. No cash is changing hands, but both networks will keep all the ad inventory and cover production costs for the games.
Psychographics vs. demographics is, if not an ethical question mark, an increasingly hot topic amongst marketers. With app-based TV on the rise, hyper-personalized targeting and retargeting is becoming commonplace globally. But with RSNs still anchoring athletes’ mega-contracts (see: Mike Trout) baseball economics are keeping it somewhat at bay in the U.S...
The Block is Hot
With former FOX and ESPN exec Jamie Horowitz now at the helm as Head of Content—and $12M at his disposal—DAZN is extremely bullish on their future (this weekend’s streaming issues aside). Speaking of fresh faces looking to make a big impact, Orlando is quietly positioning itself as the east coast’s newest sports media capital.
Sports betting is no different to any other sector – the instant gratification of live betting and a shared connected experience over social media and private messaging are driving user behavior and spending patterns. Those that understand how to create a seamless live sport experience that integrates free play games, market insight and betting opportunities into live TV viewing to enhance the fan experience, will ultimately come out on top.
Manager, Partner Marketing
Instagram – New York, NY
Marketing Associate, Combat Sports
Disney – New York, NY
Sr Manager, Marcom Strategy
EA Sports Madden – Orlando, FL
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