Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
May 1, 2019
May 1, 2019
Feelin’ Like a Chameleon
Lululemon has high hopes for future revenue, anchored by growing men’s sales and penetration into the Nike-dominated sneaker scene. But Nike always stays one step ahead, and a recent trademark signals their next undertaking: cryptokicks. Meanwhile, Under Armour’s shift to user-generated-content reflects a harsh reality: modern consumers don’t care what brands have to say about their own products.
The Chargers’ social team is winning the offseason by “building a culture of no bad ideas,” a motto that might make Giants fans queasy… Mel Kiper’s grades aside, it’s too early to declare industry winners from this weekend’s draft. Still, Instagram’s first-of-its-kind shopping experience to serve draft viewers in real-time and Nashville’s record ratings proved the event remains a must-watch.
The Big Leagues
Green Bay might be the smallest market in American sports, but TitletownTech has the Wilpons and Silicon Valley zoning in on the city as a budding investment hub. Speaking of green stamps of approval, Beats co-founder Jimmy Iovine got in on the PFL’s Series C round as the league looks to expand its global audience through data, analytics and big bookings to take on UFC.
What are you working on right now? Any exciting future plans that you’re able to share?
The MLL season starts in less than two months, so we're getting ready creating social media and online assets for the league, teams and especially the players.
Manager, Digital Marketing
Chicago Fire – Bridgeview, IL
Manager, Marketing Tech
MSG – New York, NY
Manager, Partnership Development
Golden State Warriors – Oakland, CA
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