Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
April 24, 2019
April 24, 2019
We’ve Got Now
It’s not about if women will ever shatter the glass ceiling, it’s when. Serena Williams knows sports and tech have only scratched the surface so she’s launching a VC firm to invest in diverse leaders. Nonetheless, based on the WNBA’s latest TV deal and the team of women behind the 76ers' revolution, we’re closer than ever to a W.
A Simpler Time
It’s 2019. Barstool Sports, once just a free Boston newspaper, is now a media juggernaut dabbling in everything from golf tourneys to PPV boxing to e-commerce. They’re not alone in the trend of diversified offerings. High-end gyms like Equinox are coloring way outside the lines, introducing full-fledged production teams, a concert series, and even luxury hotels.
Somebody’s Watching Me
Big tech companies paying close attention to your habits is a touchy subject. But for sports fans, it’s changing the game. The rise of biometric solutions and data tracking is turning a once anonymous experience into some fans’ dream (see: the Seahawks) filled with shared sensibilities starting the moment you step into the venue.
What’s one element of the sports and entertainment industry that you’d like to see change?
I would love to see major music labels, like Def Jam, start taking on athlete management and sports projects in a more official capacity. We’re definitely making strides when it comes to our partnerships with the NY Jets, recent collaborations with AS Roma, and content with Bleacher Report, but there is a lot of audience overlap to exploit. Roc Nation has done a great job making itself a player in both sports and music and I think it’s only a matter of time that the majors (Warner, Sony, Universal) explore this angle.
Director, Brand Marketing
Nike – New York, NY
Dallas Cowboys – Frisco, TX
We Are Social – Sydney, Australia
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