Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
April 17, 2019
April 17, 2019
Driving the Conversation
ESPN has long been masterful at fueling the hype machine and leveraging their talent to build narratives around live sports broadcasts—but now they’re using social media to take things to the next level. Reaching Gen Z is key, that’s why leagues from the NHL to the MLB are introducing new approaches to catch up to the competition.
It’s All About the Experience
Fashion is cyclical (see: Champion). So it makes sense that the brands winning over the hearts of digital natives are the ones redefining retail. Building campaigns around the Tigers and Beyoncés of the world is a proven—albeit, expensive—blueprint, but gamified ads and AR app experiences are providing players like Puma and New Balance new ways to pop off the shelves.
Do You See What I See?
While everyone moves towards paywalls and subscription-based OTT offerings, Stadium is doing the exact opposite. They’re betting on the future of broadcast TV and the desire for free. In a similar vein, UK publishers are looking at the state of women’s sports media coverage and seeing an untapped but massive growth area.
"The challenge is for sports teams, media, venues and associated companies to stay ahead of the game by offering innovative ways to engage sports fans’ interest and imaginations through enhanced experiences. This race is a blessing for sports fans. But the beauty also lies in the opportunities it offers businesses. If done right, this can help create richer stories, build audiences, retain supporters, generate more targeted marketing initiatives and therefore reap even more commercial benefits and proven ROI."
GMR – San Francisco, CA
Project Manager, Esports
La Liga – Madrid, ES
Senior Manager, Analytics
MLS – New York, NY
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