Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
April 3, 2019
April 3, 2019
The Future of America’s Pastime
Baseball is back, and Twitter is taking the field to feature fans’ favorite at-bats. Meanwhile, Facebook is scaling back on its streaming exclusivity with the league this season, and Manfred is looking to be in the power position of baseball’s thriving RSN business before the appetite for cable completely erodes.
A Day in the Life
Love him or hate him, Dave Portnoy is a content machine and an irreplaceable face of Barstool’s infamous franchise. Like Portnoy, Robin Arzón is a cult-like figure responsible for propelling Peloton (and their $4B valuation) to new heights through some quirky habits. It’s hard to put a price on needle-moving talent...unless you're Tony Romo. Then, it’ll cost 10 large!
Here for a Good Time or a Long Time?
F1 wants to grow its content portfolio so bringing Hollywood A-lister Will Smith on board for a new initiative is a bonafide step forward. A solid entertainment offering is one way to attract new fans, but DraftKings’ growth expert isn’t here for vanity metrics (i.e. app downloads). She’s focused on an audience that’s here to stay...
What’s one trend in media or marketing that you’re buying or selling?
"Instagram Stories. Users are tapping through their IG story feeds at increasing rates and we’re developing a ton of creative ways to integrate brands into these stories while maintaining content integrity. They truly provide a rare “ownable” opportunity on social. As I often tell our sales team, they’re the social answer to a homepage roadblock."
Partnerships Manager, Gaming
Twitter – New York, NY
Account Executive, Fox Sports
FOX – New York, NY
Director, Competitive Gaming
Electronic Arts – Redwood City, CA
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