Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
March 13, 2019
This Friday, March 15th, is the first entry deadline for The Hashtag Sports Awards. Click here if you’ve created content, campaigns, or live experiences that have set a new benchmark for effective engagement.
March 13, 2019Editors Note:
Paid The Cost To Be The Boss
Streaming is expensive. It’s something Netflix already knew, and media giants are quickly realizing. Disney expects to lose $200M this quarter in an ongoing effort to develop ESPN+. Amazon insists they’re taking a slow burn approach, but their $3.5B deal to help the Yankees buy back YES Network might hint otherwise.
Watch The Throne
ESPN has developed College GameDay into the undisputed champion of the college pre-game show. But now Fox—armed with Urban Meyer—is coming on strong for a poll position. Meanwhile, the NFL is mulling a Sunday-afternoon shakeup of their own. Don’t be surprised if AT&T is in the mix...
Keeping It Real
Keeping up with the controversy surrounding Barstool (and their unapologetically brash PR approach) is akin to watching reality TV: regardless of if how it makes you feel, it’s difficult to avert your eyes. Nonetheless, Overtime’s CEO agrees in the value of staying true to form and—in spite of conventional wisdom— leaning into the platforms where your audience lives.
What’s been the biggest high and low of working in sports?
The key for me as a sports PR professional is delivering consistency since you can never 100% predict the outcome on the field or in the boardroom. So it is important not to get too high or low, so you’re able to be both reliable and credible. The best teacher of this has been being a lifelong fan of the NY Knicks–despite the many ups and downs they’ve had through the years!
Creative Deisgner, CSM Live
CSM – London, UK
MLS – New York, NY
Digital Video Coordinator
NFL – Culver City, CA
The Hashtag Sports Ambassador program rewards our most loyal readers and followers and connects our community like never before. Share your code to earn swag and free event tickets for life.
Hashtag Sports® reaches a community of 50,000+ innovators. Get in touch to see how we can showcase your thought leadership and content marketing initiatives.
Something missing that we should consider? Email firstname.lastname@example.org.