Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
March 6, 2019
March 6, 2019
Place Your Bets
ESPN didn’t rush into the sports betting game when the Supreme Court ruling struck, but it appears they’re finally ready to apply the Full Court Press with Daily Wager on ESPNEWS. Meanwhile, MLB officially staked a claim of their own, agreeing to provide official data to Sportradar and joining the NBA as the only major leagues with such deals.
The brands that best adapt to change and have a marketing team thinking outside the box to engage consumers are the ones that stay winning. From avocado toast-inspired kicks and secret speakeasies to your local gym, creating touch points around the things younger generations love most is the key to their hearts…and wallets.
Is resting Anthony Davis in the 4th for load management bad for business? Depends on who you ask. Adam Silver is torn, the networks are not, and fans are frustrated. Nonetheless, teams are smartening up across all sports and partnering with startups zoning in on performance data to find the next big superstar—and keep them in uniform for years to come.
This year will be an exciting and innovative one for live video in the sports media industry. Streaming technology will continue to advance and new players will establish themselves prominently in the market. Competition between broadcasters, rights holders and other content creators to capture the attention of the digital audience will be fierce.
Brand Strategy Coordinator
Reebok – Boston, MA
Manager, Club Marketing
MLB Advanced Media – New York, NY
Brand Director, NBA Partnership
Beats by Dre – Culver City, CA
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