Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
February 27, 2019
February 27, 2019
Yahoo’s history of success with sports + mobile made it a no-brainer for NBC Sports to expand its digital alliance with the company. In an age where publishers like The Athletic are finding new ways to cash in on fan loyalty, Yahoo Sports has decided to take a similar swing on editorial subscriptions. What sets their product apart from the competition? A formal partnership with a Queens Baseball Club.
Chernin Out Cash
Behind their fearless femme leader and a robust roster of talent, Barstool Sports raked in $15M last year from its library of 25 podcasts. They aren’t the only ones in Peter Chernin’s portfolio on the up and up. The Action Network, a sports betting site formed roughly one year ago, just secured $17.5M in funding, including commitments from the 76ers, Cubs and Devils’ ownership.
What’s one trend in media or marketing that you’re buying or selling?
"One trend I’m really into right now is original content–behind the scenes docu-series and unscripted-style would have to be my go-to. Post-game conferences tend to become robotic in nature and with these content series you get to really see player personalities. This allows their brands to evolve while creating more engaging and authentic content for avid and casual fans."
Account Manager, Motorsport
Octagon – London, UK
Senior Manager, Brand Media
Twitch – San Francisco, CA
Digital Content Coordinator
Chicago Bulls – Chicago, IL
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