Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
February 20, 2019
February 20, 2019
Hey Now, You’re an All-Star
All-Star Weekend didn’t produce as many iconic dunks or memorable moments as in years past; nonetheless, Adam Silver gave fans a glimpse into the future, and there’s plenty to be excited about. From the mouthwatering marketability of young stars like Luka Doncic to President Obama’s involvement in Basketball Africa League, all that glitters truly is gold for the NBA.
There’s no blueprint for leveraging tech to cultivate the best in-arena experience for fans, but the Sacramento Kings are looking to set the standard via their environmentally conscious, blockchain-based smart stadium. Meanwhile, Seattle’s soon-to-be NHL franchise’s engagement expert believes keeping fans’ head in the game (and not their phones) is the key.
Snapchat’s desire for more original content is one of the industry’s worst-kept secrets. The NHL is a fan of their youthful user demo and is expanding their partnership in the form of a weekly highlight show. In the same vein, Facebook Watch’s latest deal looks to strengthen its ties with the basketball community.
"We want to put it out there for the casual bettor or the casual fan and explain what these things mean and what the terminology is. But we don’t want to overwhelm fans. We don’t want to turn fans off. It’s a gradual process. We talk to fans, we learn from them, and find out what they like and what they want. In the end, we’re just an evolution of what the best experience is for the fan. Whether that includes sports betting or not, we factor it in, but we’re really just focused on the fan."
VP/GM, NCAA Digital
Turner – Atlanta, GA
Paid Media Manager
NYCFC – New York, NY
Manager, Digital Services
NASCAR – Charlotte, NC
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