Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
February 13, 2019
February 13, 2019
Shake and Bake
The Warriors can't stop dominating. This week the team's two biggest stars made headlines for their achievements in digital entertainment. KD’s Thirty Five Ventures debuted The Boardroom on ESPN+. Meanwhile, Unanimous Media is giving Steph his own Tom vs. Time-esque series on Facebook Watch.
By the numbers, the Alliance of American Football’s debut over the weekend was a major hit (beating out the NBA in the overnight ratings). It’s still early, but their big bet on data and mobile are helping play a key role in enticing football fans in ways other leagues haven't yet. Still, as countless players hop on the sports betting gravy train, the Mouse House’s leading man doesn’t feel any pressure to follow suit.
Ball is Life
NBA All-Star Weekend is afoot, and expectations are high for league partner Turner Sports. Backed by a solid roster of sponsors, Bleacher Report's House of Highlights is set to host its first “big-boy activation.” From women’s hoops at the high-school level to a $100M investment in the kicks craze, ball is life (and also big business).
What’s one trend in media or marketing that you’re buying or selling?
Many companies are finding ways to enhance the TV viewing experience through groundbreaking technology, which I find exciting as both a marketer and a consumer. Some buzzy tech advancements I’ve been following include co-viewing, social sharing, and personalized viewing experiences through impressive recommendation engines, all which improve my experience as a consumer and excite me as a marketer.
Sr. Manager, Social Media
PUMA – Boston, MA
Churchill Downs – Louisville, KY
Growth Marketing Manager
LA Clippers – Los Angeles, CA
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