Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
February 6, 2019
February 6, 2019
What a time to be a Boston sports fan. The Pats & BoSox have undergone transformations on social and across digital platforms to better serve fans. Meanwhile, Tom Brady is flexing his six rings on Instagram, and taking a Barstool-like direct-to-consumer approach to parlay big moments into merch.
ESPN is in active discussions to extend a mega-media rights deal with MLB, and in a timely twist the network has cut ties with one of their rising stars, Adnan Virk. Rumor has it that the BBTN host leaked confidential info on the deal to the media before being escorted (literally) out the door.
Welcome to the Club
This new “fan club” is taking a unique approach to helping the biggest soccer stars on the planet connect with their fans through social channels. Similarly, while Russell Wilson didn’t play on Sunday, he still engaged & entertained fans with his new Bezos-backed HQ-style startup.
As the SVP of Digital & Social Content, Ryan Spoon oversees the creation of content for ESPN’s digital channels and manages the execution of ESPN’s social strategy, content, and shows. Spoon has been with ESPN since 2012 and has held a variety of roles driving audience engagement and development. As much as anyone in the space, Spoon understands how to create digital content that engages today’s fan.
Sr. Manager, Digital Campaigns
Wilson Sporting Goods – Chicago, IL
New York Liberty – White Plains, NY
LA Dodgers – Los Angeles, CA
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