Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
January 23, 2019
January 23, 2019
Smoke & Mirrors
The NBA is all about player & fan feedback so experimenting with ref accountability via social media is a no brainer. The NFL? All of the bizarre cyborg graphics and quick-trigger cutaways in the world couldn’t shift the fan’s narrative of Fox’s NFC Championship game.
Netflix and Zeal
ESPN+ had a big weekend. UFC Fight Night’s debut was a smashing hit, leading to 500K+ new subs (compared to the five months it took to get 1M subs). Meanwhile, the network's former chief is thriving in his attempt to use combat sports to make DAZN the “Netflix for…”, a title other entertainment verticals are after as well.
The young esports industry is starting to show signs of maturity, and barriers to entry are becoming increasingly costly. Proof? Take-Two just shelled out over $1 billion to the NBA and its players’ union for licensing costs. Plus, the NBA is now using the 2K League to build its fanbase coast to coast.
This week in the sports media and marketing ecosystem, Bob Costas steps down from NBC Sports, ESPN announces the NFL's Brian Lockhart as executive producer of original content for ESPN+, and an NBA executive joins Relevent Sports.
Social Media Manager
San Antonio Spurs – San Antonio, TX
Bleacher Report – New York, NY
VP, Senior Creative
Liverpool FC – Liverpool, UK
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