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January 9, 2019
January 9, 2019
The Pac-12 is acutely aware of its place among peers. The league’s looking to a new PR deal and a savvy private equity strategy to fix its ‘broken brand’ and bet on the future value of digital media assets. Similarly, Mark Cuban is now poised to cash out on Luka Doncic’s media value for years to come.
Saddle Up For the Long Haul
In more D.C. shutdown news... D.C. United is shutting down local TV deals to cut the cord and enlisting FloSports as its new home for fans. Similarly, execs are bullish on PBR’s rise using OTT. Their latest plan aims to have fans from NYC → LA saying “This ain’t my first rodeo...”
In the ever changing sports marketing arena, brands are vying for consumers' attention. Spalding is tackling this issue by creating content that consumers engage with and enjoy by focusing on the consumer's interests rather than their own.
Senior Producer, Branded Content
Bleacher Report – New York, NY
Director, Sports Analytics
ESPN – Bristol, CT
SVP, Global Sports Marketing
Under Armour – Baltimore, MD
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