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Pac-12 Enters VC Space | Hashtag Sports Weekly

January 9, 2019


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Thinking Ahead

The Pac-12 is acutely aware of its place among peers. The league’s looking to a new PR deal and a savvy private equity strategy to fix its ‘broken brand’ and bet on the future value of digital media assets. Similarly, Mark Cuban is now poised to cash out on Luka Doncic’s media value for years to come.

Saddle Up For the Long Haul

In more D.C. shutdown news... D.C. United is shutting down local TV deals to cut the cord and enlisting FloSports as its new home for fans. Similarly, execs are bullish on PBR’s rise using OTT. Their latest plan aims to have fans from NYC → LA saying “This ain’t my first rodeo...”

(Un)Conditional Love

Even the most invincible brands are subject to slip-ups (see: LeBron). The Raptors might have been born overnight, but the creation of an iconic and community-centric brand strategy takes time, and in the words of the CFP’s marketing wiz, an ability to “thrive in chaos.”


New on Innovate

Engaging Consumers Requires Understanding
How Kenyatta Bynoe is Framing Spalding's Marketing Strategy

In the ever changing sports marketing arena, brands are vying for consumers' attention. Spalding is tackling this issue by creating content that consumers engage with and enjoy by focusing on the consumer's interests rather than their own.

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Following

NFL's Digital Lab Launches Voice App for Alexa

734f86a4-3f7d-4495-a497-2c396f7119d9.png TechCrunch // Sarah Perez

2019 Will See a Change in How Sports Are Processed Over Social Media

734f86a4-3f7d-4495-a497-2c396f7119d9.png Adweek // Kyle Nelson

Tiger, Phil to Bring Back "The Match" for 2019, 2020

267083f2-533a-4f5c-8034-ddebfbb99cc7.png Golf Digest // Dave Shedloski

Gremio Installs Jersey Vending Machines in Local Airport

734f86a4-3f7d-4495-a497-2c396f7119d9.png SportTechie // Andrew Cohen

Australian Open Smashes into Esports with $500K Fortnite Event

734f86a4-3f7d-4495-a497-2c396f7119d9.png Fox Sports

Bill Simmons’ Ringer Films Team With HBO For ‘Showbiz Kids’ Doc

267083f2-533a-4f5c-8034-ddebfbb99cc7.png Variety // Rachel Yang


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