Delivered on Wednesday AM, our weekly is an ICYMI that highlights the most read news and features exclusive stories from athletes, creators, gamers, executives, and founders interrupting the status quo.
Pac-12 Enters VC Space | Hashtag Sports Weekly
January 9, 2019
The Pac-12 is acutely aware of its place among peers. The league’s looking to a new PR deal and a savvy private equity strategy to fix its ‘broken brand’ and bet on the future value of digital media assets. Similarly, Mark Cuban is now poised to cash out on Luka Doncic’s media value for years to come.
Saddle Up For the Long Haul
In more D.C. shutdown news... D.C. United is shutting down local TV deals to cut the cord and enlisting FloSports as its new home for fans. Similarly, execs are bullish on PBR’s rise using OTT. Their latest plan aims to have fans from NYC → LA saying “This ain’t my first rodeo...”
Even the most invincible brands are subject to slip-ups (see: LeBron). The Raptors might have been born overnight, but the creation of an iconic and community-centric brand strategy takes time, and in the words of the CFP’s marketing wiz, an ability to “thrive in chaos.”
In the ever changing sports marketing arena, brands are vying for consumers' attention. Spalding is tackling this issue by creating content that consumers engage with and enjoy by focusing on the consumer's interests rather than their own.