Hashtag Sports 2020 VRTL

Transforming the next decade of sports and entertainment

October 20-22, 2020

View On-Demand

What to Expect.

Hashtag Sports® is the benchmark for engagement and the community dialogue leading the development of the emerging sports x entertainment ecosystem.

This event will offer groundbreaking content, conversation, and connections to thousands of executives, marketers, creators, storytellers, athletes, and entertainers.

Conducted online, Hashtag Sports 2020 will feature a three-day digital conference with virtual 1-on-1 meetings fueled by personalized matchmaking and discovery built to lift spirits and bring together our community to learn, discuss, and network.

Join us from your home, office, or on the go anywhere in the world and help us to create the rising tide that will transform the next decade of how we experience sports entertainment.

80+ Confirmed Speakers.

Attendance Benefits.


Building off the huge success of Hashtag Sports LIVE in June 2020, the Hashtag Sports 2020 virtual conference will feature video conference-enabled facilitated meetings that are fueled by AI-driven matchmaking, enabling individuals across the sports, media & entertainment landscape to connect with one another at unparalleled scale in distributed and digitally interactive environments.

Types of matchmaking:

  • Technology Buyers < > Suppliers
  • Job Seekers < > Hiring Managers
  • Startups < > Investors
  • Strategic Partners
  • General Networking


We bring together the most influential names, brightest minds, and next generation of talent in digital sports & entertainment media for creative exchange, inspiring talks, and actionable insights. Learn from fan engagement's leading experts how COVID-19 and brand purpose will continue to change your day job moving forward while staying ahead of the latest trends in content creation, media, and monetization.


The pandemic continues, but engagement must go on. Hashtag Sports 2020 will provide you unrivaled & interactive access to the industry's brightest minds, forward-looking executives, and athletes & creators.

Why the Industry Attends
Hashtag Sports

“Hashtag Sports is moving along a business that is changing exponentially, and it’s engaging everybody in one place in that dialogue.”

Hannah Storm
ESPN & Amazon Prime

Agenda Themes.

Our series of panels, presentations, and interviews will address the most critical challenges and opportunities related to fan and consumer engagement. Sessions will be conducted via streamed video on multiple stages and organized around five agenda themes.

View Sessions

Evolution of the Fan Experience

presented by

While the thought of empty arenas and limited capacity stadiums at first blink seems to take away so many unforgettable moments and fan touch points, these challenges instead provide teams, leagues, sponsors and broadcasters an unparalleled opportunity to innovate and reimagine the fan experience for a new decade of sports and entertainment—an era in which digital platforms and social channels are the venue and engagement rather than experience is the focus. Join us to explore how the pandemic is permanently evolving the ways we connect with fans during live action.

Sports Betting Media Summit

As legalized sports betting rapidly expands across the United States, gambling simultaneously expands its influence on sports fan discourse and engagement, making it an imperative that teams, leagues, broadcasters, and brands are ready to capitalize and drive critical revenue. Designed for media and marketing professionals, The Sports Betting Media Summit @ Hashtag Sports 2020 will feature a half-day of dedicated education and programming with a special focus on immediate content, monetization, and engagement implications. Learn how your organization can benefit from the boom.

Engage & Empower

A typical sports calendar is filled with memorable moments. But this year has been characterized instead by movements. Athletes and brands have amplified their voices and elevated their values across matters of social justice in ways never before seen; organizations are engaging their employees and fans alike in purpose-driven campaigns; and college athletics is entering a long-awaited season of player empowerment as the definition of amateurism begins to change. Join us for a series of critical conversations as numerous once-in-a-generation shifts simultaneously take shape in sports.

Revenue & Recovery

presented by

With effects of the pandemic sure to linger long beyond this year, every organization in and around sports shares two things in common: first, the need to make up lost revenue, and second, the need to sell digitally. Join us to learn the latest modes of monetization—from fan subscriptions, licensing and e-commerce to branded content and online activations—and explore how incremental earnings can be reinvested to turn digital media from a question mark into a cash cow.

Trends & Innovation

presented by

As companies of all types across sports and entertainment battle enormous uncertainty, one thing is for sure: the pandemic has accelerated the adoption of new technologies and increased demand for cost-effective solutions to keep fans engaged. Join us to learn which trends should be your immediate innovation priorities and identify which technologies can help you manage the present and plan for the future. We’ll discuss new business models, outline areas of expected market growth, and explore opportunities that might have never emerged if not for the COVID-19 crisis.

Companies That Attend.

You Are.

(Select one of the following)

Join the Rising Tide

We offer two paid registration options for industry professionals and individuals who are currently out of work due to COVID-19.

Vendors and technology providers who sell solutions to the sports & entertainment industry are NOT eligible for free registration and must pay a $495 networking fee. Please click "vendor & provider" tab above or contact us to sponsor for added visibility.

Want to watch our entire vault of video replays on-demand, join our invite-only Slack channel for year-round AMAs, get complimentary tickets future events, and guarantee your seat for industry-shifting roundtable discussions? Upgrade to our new Hashtag Sports Pro League Membership by purchasing an All-Access Pass to Hashtag Sports 2020.

(no networking included)
Get access to all 25 sessions of programming across three (3) days of Hashtag Sports 2020 including the Sports Betting Media Summit.
  • Watch 20+ hours of live stream sessions including keynotes
  • Learn from the industry's best and brightest in sports, media, and entertainment
  • Upgrade at any time to Networking Pass (General Admission) or All-Access Pass
Get Access
General Admission
$125 USD
(plus $15 tax+fee)
Access includes networking and programming for all three (3) days of Hashtag Sports 2020 including the Sports Betting Media Summit.
  • Watch 20+ hours of live stream content
  • Meet 2,000+ attendees
  • Explore five (5) agenda theme spanning industry’s biggest trends
  • Network with any attendee through our virtual venue
  • Conduct 1-on-1 video meetings
  • Make valuable connections through matchmaking
  • Meet the world’s most exciting companies engaging fans
Register Pass
$310 USD
(plus $40 tax + fee)
Purchase an All-Access Pass to Hashtag Sports 2020 and become a Pro League Member with year-round benefits.
  • $125 networking fee waived
  • Priority access to four (4) digital events in 2021 ($355 USD value)
  • Access to certification through workshops and master classes
  • VOD access to HS20 and HSL events
  • Invites to two (2) roundtables in 2021
  • Access to invite-only Slack channel for year-round AMAs
  • Free Hashtag swag
  • Future benefits TBA in coming months
Register Pass

" No other conference I’ve attended has better captured the changing tides in sports media consumption."

Gene Miller, Hulu

Meet our partners.