Top stories from last week around the internet that we're reading and recommend you do too.
1. Buick Points to Disparities in Men’s and Women’s Sports Media Coverage
The GM brand is again using March Madness as an advertising platform that will link to live women's college basketball tournament games as a continuation of the 'See Her Greatness' campaign.
Read: Ad Age (subscription)
2. NASCAR Races Into the Metaverse in New Roblox Game
The motorsports giant has just launched its very own Roblox game—NASCAR Speed Hub—to bring the heart-pounding thrill of stock car racing to its fans in the metaverse and on mobile devices.
Read: Pocket Tactics
3. Overtime and Golden State Warriors Launch Limited-Edition Merch Collab
The 2022 NBA Champion Golden State Warriors and sports and culture brand Overtime have launched a limited edition merchandise collaboration. The custom-designed apparel line is inspired by the team’s 2022-23 City Edition uniforms and designed by Bay Area artist Allison "Hueman" Torneros.
Read: NBA.com
4. Powerade Pulls Ja Morant Ad in Wake of Gun Incident
The Memphis Grizzlies and NBA Superstar had just signed a major endorsement deal with Powerade and was set to be the face of a rebranding effort for the Coca-Cola product. That is, at the least, on hold for now.
Read: Pro Basketball Talk
5. Dude Perfect Buying Into Pickleball Team at $5M Valuation
The group, which now boasts 59 million subscribers on YouTube and ranks as the 28th most-followed channel, is now part of the ownership group for the Frisco Clean Cause—a Major League Pickleball club.
Read: Sportico
