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Cavinder Twins Partner With Jake Paul’s Betr Media

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Insights

Insights

Gen Z Bets Like No Generation Before

Did you bet on the Super Bowl this year? If not, chances are someone you know did.

Picture of Tommy Walters Tommy Walters
Insights

Athletes as Marketing Partners: The New Digital Media Imperative

While you were quarantining this past year and living with so much uncertainty, you may not have noticed that the face of sports has irrevocably...

Picture of Daniel Kirschner Daniel Kirschner
Insights

With Gen Z Craving Engaging Short-Form Content, TikTok Is Becoming the New Home for Sports

As I approach my 25th birthday, I sit right on the cusp between Gen Z and Millennials.

Picture of Tommy Walters Tommy Walters
Insights

52% of Gen Z Males Spend More Time Following Non-Traditional Sports

I’m very much an older millennial when it comes to my sports fandom.

Matthew Gottlieb
Insights

20% of Boys Ages 8–15 Want To Be a Professional Athlete

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Q+A
How House of Highlights Reached 50 Million Fans on Instagram

Anthony Caponiti

In his role as VP & GM of House of Highlights, Drew Muller and his team oversee strategy, audience growth, revenue development,...
Awards
Here’s Every 2023 Hashtag Sports Awards Winner

Team Hashtag

Congratulations to the winners of the 5th Hashtag Sports Awardsfor their excellence in engagement. Creativity pays when it's engaging.
Trending
Buick, NASCAR, Roblox, Overtime, Golden State Warriors, and more

Jenny Martindale

Top stories from last week around the internet that we're reading and recommend you do too.

Agencies
Inside the Future of the MLB’s Marketing

Jenny Martindale

Major League Baseball CMO Karin Timpone gives a glimpse into the future of the league’s marketing plans. The scene is set in two suites at...

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