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Cavinder Twins Partner With Jake Paul’s Betr Media

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Advertising

The Week’s Best in Sports Advertising

This week in sports advertising, Baker Mayfield learns fiscal responsibility, Peloton’s Christmas campaign gets clever, and Wieden+Kennedy helps...

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This Week’s Movers in Sports Media & Marketing

This week in the sports media and marketing ecosystem, Chris Mannix rejoins Sports Illustrated, The Action Network finds a new CEO, Disney appoints a...

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Insights

52% of Gen Z Males Spend More Time Following Non-Traditional Sports

I’m very much an older millennial when it comes to my sports fandom.

Matthew Gottlieb
Community Spotlight

Meet Melissa Marchionna, Our Community Member of the Week

Name: Melissa Marchionna

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Advertising

The Week’s Best in Sports Advertising

This week in sports advertising, Big Family Table keeps winning for Hulu (with some help from James Harden), basketball players and creators debate...

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Q+A
How House of Highlights Reached 50 Million Fans on Instagram

Anthony Caponiti

In his role as VP & GM of House of Highlights, Drew Muller and his team oversee strategy, audience growth, revenue development,...
Awards
Here’s Every 2023 Hashtag Sports Awards Winner

Team Hashtag

Congratulations to the winners of the 5th Hashtag Sports Awardsfor their excellence in engagement. Creativity pays when it's engaging.
Trending
Buick, NASCAR, Roblox, Overtime, Golden State Warriors, and more

Jenny Martindale

Top stories from last week around the internet that we're reading and recommend you do too.

Agencies
Inside the Future of the MLB’s Marketing

Jenny Martindale

Major League Baseball CMO Karin Timpone gives a glimpse into the future of the league’s marketing plans. The scene is set in two suites at...

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