Heidi Browning: Technology is creating a new type of sports fan
As the CMO of the NHL, Heidi Browning believes in utilizing technology to reach and serve the increasingly personalized needs of today’s connected...
This Week’s Movers in Sports Media & Marketing
This week in the sports media and marketing ecosystem, a new NFL CMO steps in to protect the shield, Amazon’s sports push continues, and a familiar...
Steve Stoute Wants You to Stop Using the Word Multicultural to Describe Diversity
Music mogul turned advertising executive Steve Stoute keeps some pretty cool company.
House of Highlights’ Omar Raja gets clips from All Stars — and doesn’t always use them
He’s a 23-year old Instagram savant who’s giving the saying “Do what you love and you’ll never have to work a day in your life” a new meaning. Omar...
Is Technology Creating a Fear of Change in Sports? SAP CMO Alicia Tillman Believes Teams & Leagues Are Starting to Evolve
In her role as CMO of SAP, Alicia Tillman is part evangelist and part technologist. The marketer behind the brand’s “Best Run” campaign views sports...