GumGum’s Jeff Katz: 76% of media value for NBA jersey patches comes via social
Jeff Katz is the General Manager of GumGum Sports, a division of the artificial intelligence company helping brands unlock the value of visual...
This Week’s Movers in Sports Media & Marketing
This week in the sports media and marketing ecosystem, Twitter refines its client solutions team, Engine Shop prepares its sponsorship strategy for...
AS Roma’s Website Has Gone from (Almost) Worst to First Thanks to Reddit Fans
As the Head of Digital for Serie A soccer club AS Roma, Paul Rogers has witnessed firsthand the power of the connected fan. In 2015, he used Reddit...
Mike Greenberg: Fans want to watch ESPN in the morning, not Netflix
As longtime veterans of ESPN, host Mike Greenberg and President of Global Sales & Marketing Ed Erhardt have seen the network shift from a television...