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Cavinder Twins Partner With Jake Paul’s Betr Media

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This Week’s Movers in Sports Media & Marketing

This week in the sports media and marketing ecosystem, Bob Costas steps down from NBC Sports, ESPN announces Brian Lockhart as executive producer of...

The Week’s Best in Sports Advertising

This week in sports advertising, Adidas teams up with Parley on a global climate initiative, State Farm assists Chris Paul, and FIFA 19’s World...

This Week’s Movers in Sports Media & Marketing

This week in the sports media and marketing ecosystem, Christine Tapper steps down as B/R Mag’s Managing Editor, NBCUniversal promotes Mark Lazaurus,...

How Kenyatta Bynoe Is Shaping Spalding’s Engagement Strategy

In the digital economy, attention is everything for everyone—brands, publishers, teams and the like. Spalding is no exception.

How House of Highlights Reached 50 Million Fans on Instagram

In his role as VP & GM of House of Highlights, Drew Muller and his team oversee strategy, audience growth, revenue development,...

Here’s Every 2023 Hashtag Sports Awards Winner

Congratulations to the winners of the 5th Hashtag Sports Awardsfor their excellence in engagement. Creativity pays when it's engaging.

Buick, NASCAR, Roblox, Overtime, Golden State Warriors, and more

Top stories from last week around the internet that we're reading and recommend you do too.

Inside the Future of the MLB’s Marketing

Major League Baseball CMO Karin Timpone gives a glimpse into the future of the league’s marketing plans. The scene is set in two suites at...