Pasión for Sport: How Hispanics Are Driving the Future of Sports Marketing | Hashtag Sports 2017 Session

DAY 2

Pasión for Sport: How Hispanics Are Driving the Future of Sports Marketing


Tuesday, 6/27 | Times Center | Innovate Stage at 2:15PM


What You Will Learn

Hispanics exude passion, and there’s nothing they get more passionate about than their deportes. With record ratings, revenue and merchandise sales coming from the Latin market, no sports enterprise can afford to ignore this burgeoning demographic. Hear firsthand from experts across professional leagues, teams and media networks how Latinos are playing an increasingly-critical role in the future of their endeavors, and learn best practices on how to engage them.

Tags: Sponsorship, Demographics, Advertising, Teams, Marketing

David Samson

Team President

Roy Meyeringh

VP, Business Development

Marissa Fernandez

Director of Fan Marketing

Mike Valdes-Fauli

President & CEO

Back to Schedule