Hashtag Sports Live

A two-day networking-led virtual event on the future of fan engagement

June 16-17, 2020

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Agenda Themes.

Our series of back-to-back panels, presentations and interviews will address the most critical challenges and opportunities in fan engagement today. Sessions will be conducted via live stream video and organized around five agenda themes.

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Brand Content & Engagement

New approaches to reaching and engaging fans are becoming strategic imperatives for modern marketers. As sponsors and advertisers grapple with changes to consumer demand and where to allocate ad dollars, broadcasters and publishers are experimenting with new content types and new partnership strategies. Join us as we break down the complexities of the modern marketing landscape and explore how brands & media companies are adapting to keep fans engaged.

The Future of Video

The future of video is now. Consumption habits and fan expectations are different than they were to start 2020. With demand and competition for content accelerated, live streaming on social platforms growing explosively, and new platforms emerging as trusted channels, content is likely forever changed. Learn how to adapt your live, mobile, and social strategies to grow your audience and engagement through the power of video.

Esports & Gaming

A new generation + new challenges for live entertainment have equated to a bigger spotlight on esports and gaming. The esports industry is having more than a moment: gaming has conquered global markets and established itself as a sporting discipline with staying power and perhaps the key for marketers to connect with the next generation of fans. Learn how sports organizations, brands, and media companies can navigate entry into esports and engage new fans on the gaming platforms where they already live.

Transformation of
College Athletics

As the digital landscape grows, so do opportunities for universities, student-athletes, and marketers. Many programs have embraced content as a mechanism for recruiting. Others have rolled out innovative technologies to create more engaging fan experiences and increased ROI with limited resources. Layer a new framework for name, image, and likeness (NIL) on top of it all and college athletics seems primed for disruption. Learn where the industry is headed and how to prepare.

Market Insights & Opportunities

The total pause on live sports has led to economic uncertainty and left the industry trying to figure out how to manage the present and plan for the future. Join us for frank conversation meant to inspire resilience and expedite recovery. We’ll identify new revenue models, outline areas of expected market growth, and explore new opportunities and best practices that might have never emerged if not for the COVID-19 crisis.

Speakers.

CJ McCollum

Athlete, Host & Creator

Pull Up with CJ McCollum

Larry Scott

Commissioner

Pac-12

Rachel Jacobson

President

Drone Racing League

Tyler Lockett

Seattle Seahawks WR & Author

Shiz Suzuki

AVP, Sponsorships & Experiential Marketing

AT&T

Harish Sarma

Global Strategic Partnerships & Corporate Development

TikTok

Taylor Rooks

Host, Take It There

Bleacher Report

Kevin Straley

Chief Content Officer

TuneIn

Heidi Browning

CMO

NHL

Kristen Gambetta

Sr. Director, Sports and Entertainment

Rakuten

Gina Scott

Vice President of Partner Services

NFLPA

Donn Davis

Chairman/Co-Founder, PFL

Founding Partner, Revolution

Sarah Crennan

Head of Content

Yahoo Sports

Kate Johnson

Head of Global Marketing Partnerships, Content, Sports Media

Google

Joe Barnes

Director of Sports Marketing

Bud Light

Meredith Kinsman

EVP Strategy

Octagon

Nathan Lindberg

RVP, Global Sponsorships

Twitch

Rosalyn Gold-Onwude

Basketball Analyst

Pac-12 Network

Will Yoder

Sports Partnerships

Instagram

Stefanie Rapp

Chief Revenue Officer

Bleacher Report

Shaina Wiel

Founder

Minorities in Sports

Christian Lau

CTO

LAFC

Nick Marquez

Strategic Partnerships Manager

Facebook

Alison Overholt

SVP, Multiplatform Storytelling and Journalism

ESPN

Shaun Carrigan

Director of Experience

Intel Sports

Cyndie Wang

Head of Global Sponsorships & Alliances

Hewlett Packard Enterprise

Frantz Cayo

Executive Producer

BET

Rachel Hoagland

VP of Gaming and Esports

NFL

Seth Ladetsky

SVP, Head of Digital & ELEAGUE Revenue & Strategy

Turner Sports

Allyson Witherspoon

Vice President, Marketing Communications and Media

Nissan North America

John Kosner

President

Kosner Media

Monique Bowman

Associate Director of Digital Media

The Ohio State University Department of Athletics

Marc Kohn

Chief Content Officer

Overtime

Lyndsay Signor

VP, Consumer Engagement

NBC Sports

Anup Daji

VP, Growth & Development

Wasserman

Paige Dimakos

Chief Operating Officer

The Draft Network

Keith Hernandez

Founder / Partner

Launch Angle

Tatiana Tacca

Director of Esports

Momentum Worldwide

Ania Sponaski

VP of Partnerships

GMR

Jorge Urrutia del Pozo

Head of Fan Audience Strategy & Engagement

NBA

Beckley Mason

Executive Director, Playmaker

Bleacher Report

MAJ Patrick Farrell

Army Enterprise Marketing Office

US Army

Florence Bossard

Global Marketing Director

Danone

Michael Conner

Director, Event Production

Arizona Cardinals

Tony Page

President of Digital and Live

Deltatre

Shirley Hughes

President, Brand Marketing Division

Rogers & Cowan PMK

Mike Kelley

President, Americas

Grabyo

Kylie Murphy

Director of Ideation

Oregon State Athletics

Rick Alessandri

Managing Director

Turnkey Search

Luis Gonzalez

Senior Director, Digital & Social Media

D.C United

Pamela Duckworth

Head of fubo Sports Network and Original Programming

fuboTV

Richard Jones

CMO

Cheetah Digital

Daniel Webster

VP Strategic Accounts, Americas

Blackbird

Katie Carew

Director of Corporate Partnerships

New York Giants

Blake Lawrence

Co-Founder/CEO

Opendorse

Patrick Cassidy

Global Director, Consumer Brand Marketing

New Balance

Darcy Nichols

VP, NFL Partnership

Dairy Management, Inc

Neill Duffy

Chief Executive & Founder

17 Sport

Colleen Garrity

SVP, Marketing

Excel Sports Management

Brian Leonard

Head of Engineering – Production & Workflows

IMG Media

Paul Brewer

SVP, Brand Partnerships

ESL

Rael Enteen

Content Strategist

Elizabeth Schepp-Berman

Chief Human Resources Officer

HBSE

Tod Plotkin

Principal

Green Buzz Agency

Stuart Lipson

Executive Director

Esports Ad Bureau

Anthony Caponiti

CEO & Co-Founder

Hashtag Sports

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