Our series of back-to-back panels, presentations and interviews will address the most critical challenges and opportunities in fan engagement today. Sessions will be conducted via live stream video and organized around five agenda themes.
New approaches to reaching and engaging fans are becoming strategic imperatives for modern marketers. As sponsors and advertisers grapple with changes to consumer demand and where to allocate ad dollars, broadcasters and publishers are experimenting with new content types and new partnership strategies. Join us as we break down the complexities of the modern marketing landscape and explore how brands & media companies are adapting to keep fans engaged.
The future of video is now. Consumption habits and fan expectations are different than they were to start 2020. With demand and competition for content accelerated, live streaming on social platforms growing explosively, and new platforms emerging as trusted channels, content is likely forever changed. Learn how to adapt your live, mobile, and social strategies to grow your audience and engagement through the power of video.
A new generation + new challenges for live entertainment have equated to a bigger spotlight on esports and gaming. The esports industry is having more than a moment: gaming has conquered global markets and established itself as a sporting discipline with staying power and perhaps the key for marketers to connect with the next generation of fans. Learn how sports organizations, brands, and media companies can navigate entry into esports and engage new fans on the gaming platforms where they already live.
As the digital landscape grows, so do opportunities for universities, student-athletes, and marketers. Many programs have embraced content as a mechanism for recruiting. Others have rolled out innovative technologies to create more engaging fan experiences and increased ROI with limited resources. Layer a new framework for name, image, and likeness (NIL) on top of it all and college athletics seems primed for disruption. Learn where the industry is headed and how to prepare.
The total pause on live sports has led to economic uncertainty and left the industry trying to figure out how to manage the present and plan for the future. Join us for frank conversation meant to inspire resilience and expedite recovery. We’ll identify new revenue models, outline areas of expected market growth, and explore new opportunities and best practices that might have never emerged if not for the COVID-19 crisis.
Associate Director of Digital Media
The Ohio State University Department of Athletics