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The Players' Tribune and Amazon Prime Video Celebrate Moms of NBA Stars | Hashtag Sports Daily

December 21, 2018

Editor's Note:
We won't be sending you any sports media or marketing news next week (Happy Holidays!) but we're queuing up big announcements for the new year! Meet you back in your inbox in 2019


Top Story

The Players' Tribune, Amazon Prime celebrate moms of NBA stars in co-branded series

The co-branded collaboration between The Players' Tribune and Amazon Prime Video promotes Tom Clancy's Jack Ryan, taking a look at the moms who help shape the next generation of NBA stars.

Tell me more...

TPT tapped Jayson Tatum of the Boston Celtics, Markelle Fultz of the Philadelphia 76ers, Kyle Kuzma of the Los Angeles Lakers, and each of their mothers to give fans an inside look at the women who overcame obstacles to ensure a bright future for their sons.

The new series will release around the NBA's marquee Christmas Day games across TPT, Prime Video, and the athlete's social media channels.

The bottom line:

The partnership is an example of The Players' Tribune leveraging a brand with significant reach to broaden their base and grow their audience beyond an extremely passionate and engaged following.

Read: The Drum


Mobile

NBC Sports launches FanDuel-style fantasy sports contest app

NBC Sports is betting that fantasy-sports contests will help boost viewership and subscriptions to its OTT video packages. The app will offer fans the chance to win up to $50,000 each week, tied to its TV and live-streaming sporting events.

Over the next year, the app will let eligible players compete for the chance to win hundreds of thousands of dollars in prizes spanning a variety of NBC Sports properties.

Read: Variety


Social

AS Roma secures Twitter live match streaming

AS Roma will broadcast live matches and player interviews exclusively on Twitter in a first-of-its-kind deal with the social media company.

Content will be available to followers of Roma’s 15 official accounts, including both the Italian and English-speaking outlets. The deal will offer fans access to live matches, match previews, player interviews, team training sessions and memorable moments in the club’s history via the platform.

Read: SportsPro


New to Innovate

A Look Back at The Best in Holiday Sports Advertising

‘Twas the week before Christmas when all through Hashtag Sports HQ, a special Rad Ads Recap was beginning to brew… In the spirit of Christmas, this week we’re celebrating a few of our favorite holiday spots in sports advertising from over the past twenty years.

Read More

Rights

Sunday Ticket may be Silicon Valley's best shot at NFL glory

The bulk of the NFL's current rights portfolio officially won't be up for grabs until after the end of the 2022 season, but if history is any guide, the league may begin the requisite blocking and tackling with all interested parties as early as next year.

While analysts suggest that at least one legacy broadcaster's renewal prospects will be buried under a heap of ones and zeros, Wall Street's feverish haste to toss dirt onto the lid of linear television's vacant casket is a bit short-sighted.

Read: AdAge


People

Jimmy Pitaro and the soul of the new ESPN

From a certain viewpoint, president Jimmy Pitaro’s first year on the job has accomplished exactly what his Disney bosses wanted. Pitaro has turned ESPN into a quietly purring content machine. But that change also has an artistic aspect.

Another way to think about Pitaro is that he has brought an end to an interesting if chaotic period in which ESPN threatened to grow into something other than a meat-and-potatoes sports network. Being a meat-and-potatoes sports network—slick and snazzy as it may be—is now ESPN’s explicit goal.

Read: The Ringer


What Else Is Trending?
  • GLOBALIZATION: A North American pro sports league first: the NBA announces that they will play preseason games in Mumbai, India
  • WOMEN: The Mavs’ new CEO is cleaning up a #MeToo mess. When Mark Cuban needed help, he turned to Cynthia Marshall
  • BRANDS: Nissan is driving interactive experiences at tailgates before college football games with biometric-powered pop-ups
  • CONTENT: ESPN is ending its relationship with the blog that fueled an obsession with sports uniforms, but Uni Watch will live on
  • MEDIA: How Ronaldinho’s crossbar challenge in 2008 (the first YouTube clip to reach a million views) changed branded content forever

Rad Ads

  • Brand: @Gatorade
  • Athletes: @SerenaWilliams, Jayson Tatum, Christian Pulisic
  • Campaign: You Fuel Us, We Fuel You

DEAL OF THE DAY

BIOLASE Sponsors ESPN Events to Increase Dental Care Awareness

The Details
The sponsorship will run alongside BIOLASE's #GameDayGrin social media campaign, which began December 4 and will run through January 13. Fans attending the bowl games or watching from afar can participate in the sweepstakes for a chance to win one of five $100 Ticketmaster gift cards to go towards a game of their choice.


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