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theScore Makes History for Media Companies with Sports Betting Launch | Hashtag Sports Daily

December 18, 2018

Brand Fact:
According to ResearchAndMarkets.com, the global esports market revenue is expected to reach $1.7 billion by 2022


Top Story

theScore becomes first media company to launch online and mobile sports betting in the U.S.

The publicly traded media company offering scores and news through its app and websites has become the first media company to announce a plan to launch online and mobile sports betting in the US.

How and why?

theScore is getting into NJ sports betting thanks to a couple of partnerships: its land-based sports betting partner, Monmouth Park Racetrack, and startup Bet.works, who will provide a sports betting platform and managed services.

The publishers boasts over four million active users for its sports app, and a database larger than that which could be activated for sports betting purposes once states start going live.

The bottom line:

It was inevitable that a media company would get involved on the operator side in the nascent US sports betting economy. Now we know the "who" and we'll soon know the "when."

Read: Legal Sports Report


Engagement

NBA All-Star voting to launch with a tech twist

All-Star voting will begin for fans at 11 am EST on Christmas Day and conclude at 11:59 pm EST on Martin Luther King Jr. Day, spanning the NBA’s marquee matchups on both holidays.

In coordination with the announcement, the NBA announced a partnership with Google. Fans can now vote by searching “NBA Vote,” “NBA All-Star Vote,” or a player’s name on the search engine. You can also vote using a Google Assistant-enabled device by saying, “Google, talk to NBA All-Star.”

Read: Yahoo


Streaming

MLB eyes giving teams streaming rights challenging pay-TV model

Baseball may be big on tradition—but that could change. MLB is discovering the upside of streaming and moving away from a pay-TV-focused model as the individual teams want in on the action of Disney's RSN deal.

MLB favors a plan to transfer in-market streaming rights from the league to individual teams. The Yankees, for example, have been pushing to get in-market streaming rights for about five years. If baseball moves forward with this plan, it would be a major blow to cable companies.

Read: NY Post


Spotlight

Meet Erin Ashley Simon, this week's community spotlight

Name: Erin Ashley Simon

Job: Host, Journalist, Consultant & Producer

In 140 characters or less, tell us who you are and how you got to where you are today.

Erin: I’m a content strategist, producer, host, and journalist. I got here with hard work, networking and adapting.

What’s one trend in media or marketing that you’re buying or selling?

Erin: Micro-content has been tremendous and pivotal for personal branding. Professional athletes are starting to understand that they don’t need a highly produced content series with media companies to effectively tell their stories. Insta-stories, tweets, and short video clips are just as impactful when done the right way, as opposed to, some long-form content. Players throughout the year should be constantly figuring out ways to put out these short-form pieces because at times micro-content can get more views and shares than the connected long-form pieces. Developing this helps to create more opportunities for personal brands to expand into other markets via content over time like esports, music and etc.

As a connected fan, what’s the best piece of sports content that you have recently consumed?

Erin: I really enjoy @WorldWideWob's tweets and live commentary during NBA games. He’s found a way to put his unique twist and style into basketball coverage, as well as, build an impressive and active community. I love watching the interaction his fans have with him, and also how he holds discussions with his fans on the content they send him.

More With Erin

Esports

Rapper Soulja Boy wants to build esports teams for Fortnite and Overwatch

Soulja Boy, who recently launched the “SouljaGame Console,” which appeared to be one of several cheap emulator consoles that could be purchased at retailers such as Amazon and Ali Express, is looking to enlist personalities like Ninja for his new endeavor.

“We’re gonna be finding talent, hiring talent,” said Soulja Boy. He added that he’s interested in putting teams together for popular titles like “Fortnite,” “Call of Duty,” “Overwatch,” and “Counter Strike.”

Read: Variety


Media

Handing out grades to the major sports networks for 2018

A year ago, Facebook, Amazon, and Google seemed ready to dominate the sports media industry, gobbling it up like they have so many other domains. 2018 saw the old guard fight back.

Digital foibles from newcomers bolstered the argument that leagues ought to continue selling their best games to their longtime partners, while those partners began laying direct-to-consumer foundations themselves.

Read: Sports Illustrated


What Else Is Trending?
  • LEGAL: From Fresh Prince's Carlton to the Backpack Kid, celebrities are filing complaints against Epic Games and Take-Two Interactive over dance emotes in Fortnite and NBA 2K
  • MEDIA: ESPN is reportedly rolling with Jason Witten and the three-man Monday Night Football booth in 2019 and beyond
  • SOCIAL: The AFC West contenders (Chargers and Chiefs) paced Facebook, Twitter and Instagram in Weeks 13-15
  • CONTENT: League of Legends is partnering with Netflix on a deal to see the competition featured in a docu-series titled '7 Days Out'
  • CULTURE: Stars born of YouTube mixtapes: 2018 will be remembered in basketball circles as the year when two highlight heroes—Zion Williamson and Luka Doncic—went mainstream

Rad Ads

  • Brand: @Betway
  • Campaign: The Hunch
  • Agency: Saatchi & Saatchi

DEAL OF THE DAY

76ers Name TruMark Financial Credit Union Official Partner

The Details
Through the first-of-its kind partnership for the 76ers, TruMark Financial and the 76ers will launch three co-branded Philadelphia 76ers-TruMark Financial credit cards. The three credit cards are as follows: a blue card featuring 76ers primary circle of stars logo, a white card featuring the Ballin’ Ben logo, and a Statement Edition red card.


Careers

Client Services Coordinator
Fox – Irving, TX

Editorial Manager
Pac-12 Networks – San Francisco, CA

Team President
XFL – Seattle, WA

Digital Publishing Manager
Adidas – New York, NY

Senior Director, Traditional Media
Relevent Sports – New York, NY

Comm. Manager, Football
Nike – Paris, France

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