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Amazon Adds NBA League Pass Live-Streaming to Prime Video | Hashtag Sports Daily

December 17, 2018

Fan Fact:
According to Nielsen, less than 40% of the Twitch esports viewership claim to watch television on a weekly basis and only 50% own a paid TV subscription service


Top Story

Amazon adds NBA League Pass live-streaming to Prime Video channels

It’s the first U.S. live-sports subscription service on Prime Video Channels.

What's the deal?

The subscription will be offered at the same price as Turner and other partners. The service—co-managed by the NBA and WarnerMedia’s Turner Sports—gives Prime members the ability to watch games on the Prime Video app across hundreds of devices.

First launched in late 2015, Amazon’s Prime Video Channels will generate $1.7 billion in revenue this year, more than double from $700 million in 2017 and growing to $3.6 billion in 2020 worldwide.

The bottom line:

If the deal plays out well it will go a long way in Amazon gaining trust from the major sports leagues who are wrestling over the tech giant's viability as a reliable destination for sports fans.

Read: Variety


Technology

Sacramento Kings’ Golden 1 Center opens full-service recording studio

The Golden 1 Center opened an esports training facility and content studio a year ago, and the new 1,000-square-foot recording space is positioned inside the same area.

The studio will be made available to touring artists passing through Sacramento, the organization’s in-house DJ team, local musicians, community events, and Kings players. Iman Shumpert has discussed his future music ambitions and has already released a few tracks.

Read: SportTechie


Marketing

Gritty is a weird and scary avatar for a weird and scary time

The 7-foot-tall orange monster didn’t just put one city in touch with its identity: He is all things to all people. He is meme. He is messenger. He is message. And, in many respects, he is messianic. From the beginning, then, Gritty was designed not to stir up a few laughs on the internet, but to stir up a deep emotional connection with Flyers fans.

Read: The Ringer


Brands

Under Armour is moving closer to Amazon as it bolsters its role as a publisher

Under Armour’s senior vice-president of digital believes the sportswear label should “not only serve as a brand but also a publisher” and has pegged Amazon as a key partner as it seeks to legitimize itself in the fitness content space.

Globally, Jim Mollica's consumer engagement team of more than 100 staff now creates around 250 pieces of video content a month. Collectively, these spots now garner 150 million views a year.

Read: The Drum


OTT

Eleven Sports may be facing closure in UK after only four months

Eleven Sports, the self-styled “Netflix of Sports” controlled by the Leeds United owner, Andrea Radrizzani, could be facing closure in the UK & Ireland after failing to attract enough subscribers.

They're aiming to renegotiate sports rights deals at a cheaper rate to try to continue to operate a much smaller, commercially viable operation in the UK.

Read: The Guardian


What Else Is Trending?
  • PEOPLE: For two decades, New York's most famous sports enigma has lorded over MSG without apology. This is James Dolan, unplugged
  • GAMING: It all started because of chatter and complaints from players on social media. Here's the life of a Madden NFL ratings adjuster
  • STORYTELLING: Upon starting his new gig, Alex Cora entered his new Fenway Park office and removed the old portraits of prior Red Sox managers, making way for the Wall of Wins
  • TRENDS: There’s less money than ever to go around at publishing companies—and more unions are popping up to fight to make sure employees get a fair share
  • DESIGN: Sometimes playful, sometimes poignant, the Trail Blazers' game-day posters take aim at rivals and play up the city’s aesthetic

Rad Ads

  • Brand: @Lacoste & @Disney
  • Athlete: @DjokerNole
  • Agency: BETC Digital

DEAL OF THE DAY

vineyard vines Launches NFL In-Store Pop-Up in Grand Central

The Details
The Unlock Your NFL Fan Style experience is in partnership with the NFL, and customers will experience an NFL-inspired locker room and interactive end zone, plus have the opportunity to win NFL tickets, apparel and a variety of discounts, as well as showcase their signature touchdown celebrations. The activation will be live at vineyard vines Grand Central Terminal store through February 4th, 2019.


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