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Streaming Star Ninja Calls NFL Game in Co-Stream on Twitch | Hashtag Sports Daily

December 14, 2018

Fan Fact:
According to Simmons Research, 35% of esports fans are more willing to try a new brand if it sponsors the teams they follow


Top Story

Ninja calls NFL game in co-stream on Twitch

Tyler “Ninja” Blevins provided his first play-by-play commentary in a co-stream of last night's TNF Chargers-Chiefs game.

Was this Amazon's idea?

Yep. Amazon’s distribution of “TNF” on Twitch is designed to maximize the audience reach for the games, and by extension ad impressions. It’s also supposed to further the NFL’s aim of cultivating younger, digitally savvy fans around the world who are canceling cable-TV subscriptions in favor of streaming services like Netflix and Hulu.

Ninja, who has 12 million followers on Twitch, was among game-casters including Jericho, TimTheTatman, and GoldGlove in calling the game.

The bottom line:

Although his commentary on gridiron action didn't outperform the Prime stream, the experimentation with streamers' dedicated audiences on Twitch, a platform that greets a majority of its users on a daily basis, makes sense.

Read: Variety, Mobile Marketer, AdExchanger


Media

‘Every big tech company is a competitor’: ESPN boss Jimmy Pitaro on the future of sports

ESPN president Jimmy Pitaro shares his thoughts on 2019 priorities, going direct-to-consumer and the dual issues of cord-cutting and rising sports costs.

"When I grew up, I didn’t turn on ESPN just to get baseball highlights. It brought me up to speed on all sports. We’re not going to deviate from that. We want to be the starting point and the destination. It also goes back to our other priorities: quality storytelling and programming — not just on TV but everywhere including platforms such as Snapchat."

Read: Digiday


Athletes

Steelers star JuJu Smith-Schuster's double life as a streamer

Smith-Schuster—who has not yet become a media-trained all I love is football, football is life itself repeating bore—has shined. As much as he has thrived on the field and charmed his team, Smith-Schuster also has succeeded as a savvy cultivator of his "brand."

He can break down the demographic makeup of his followers by age, region and gender. He can explain the subtle nuance of proper tone on various social media platforms. And he refuses endorsement deals with products he doesn't use.

Read: ESPN


PARTNERSHIPS

Intel and ESL sign 3-year, $100 million deal, adding heft to booming esports market

ESP and Intel have extended a long-standing partnership designed to boost the profile of esports worldwide.

Under the deal, Intel will provide multiple layers of technology — including its high-powered "Core" computer processors and 5G — for some of the biggest esports events through 2021 and will also work alongside ESL to create new events seen around the globe.

Read: CNBC


TECH

Soccer promoter Relevent Sports gets into smart speakers

The sports media company, which is behind the International Champions Cup and other soccer exhibition series, is partnering with digital consulting firm Rain to create new, multilingual voice content for platforms such as Amazon Alexa, Google AI and Apple’s Siri.

Relevent executives say their main goal is to promote European soccer—including the players, teams and leagues—to fans in the U.S. and Asia.

Read: Digiday


What Else Is Trending?
  • SOCIAL: David J. Chao, aka @ProFootballDoc, is a former team doctor for the Chargers who has amassed more than 112K followers on Twitter by assessing NFL injuries from his couch in real-time
  • PARTNERSHIPS: NASCAR has entered a multi-year agreement with Sportradar to make use of its sports betting fraud monitoring services
  • ATHLETES: Neymar is the world’s most branded footballer with 35 endorsement deals for Nike, Beats, Qatar National Bank and Red Bull
  • CAMPAIGNS: Lauri Markkanen is the star of a spot asking fans to take steps to stop climate change. His first pledge? Giving up red meat
  • MEDIA: Why college football's bowl game industry—with ESPN's help—is poised to get even bigger in the coming years

Rad Ads

  • Brand: @Nike
  • Influencer: @JorjaSmith
  • Campaign: The Force Is Female

DEAL OF THE DAY

Citi Strengthens Global Presence with International Paralympics

The Details
The financial giant will no longer sponsor the U.S. Olympic and Paralympic teams, but has instead entered into a partnership with the International Paralympic Committee through 2020 in 18 countries. The bank is expected to time new marketing campaigns and promotions to the 2020 games and qualifying events in 2019.


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