Our daily newsletter is the industry's leading resource for media & marketing professionals seeking news and trends to assist in reaching and engaging the next generation of sports fans.

ONE Championship, Turner Sports Reach U.S. Broadcasting Deal | Hashtag Sports Daily

December 12, 2018

Brand Fact:
According to Pew Research, 43% of adults get their news from web sites or social

Top Story

ONE Championship, Turner Sports reach US broadcasting deal

The Asia-based promotion has signed a three-year broadcast deal with Turner Sports.

What's the deal?

The deal, which goes into effect on Jan. 1, calls for 24 events to air live on B/R Live, Turner's digital platform. The partnership is expected to be announced in the coming days.

In addition to the live events, Turner will air shoulder programming and taped events on TNT and there is also a reality show in the works, as well.

The bottom line:

The broadcast deal caps what has turned into a memorable year for ONE, which was founded in 2011. In the past two months, the organization has signed established MMA stars, and could give the UFC a run for their money.

Read: ESPN


You can try on the latest Adidas sneaker drop on Snapchat

The AR preview will be the first time Snapchat has partnered with a sneaker brand to let users try on a product through a lens.

To see how your feet look clad in the kicks, fire up Snapchat and browse the lenses until you see the Adidas logo. You'll get to watch a brief unboxing before being presented with the option to learn more about the shoes.

Read: Engadget


NBA signs deal with second sports betting partner

The deal is with The Stars Group, a Canadian-based company that currently has an operating license in New Jersey under its BetStars brand. BetStars will be called an “Authorized Gaming Operator” of the NBA, a designation that the league intends to sell to others.

BetStars will be promoted on NBA assets, including NBA.com. The league will be able to geotarget so that odds can be shown to someone with an IP address in a state that has legalized gambling.

Read: The Action Network


NFL rights help the Yahoo Sports app score millions of users

Last year, Verizon purchased the mobile and tablet rights to NFL games for Yahoo Sports. Live NFL coverage attracted 4.3 million people to download the Yahoo Sports app this season.

As part of the deal, Yahoo pipes in national advertisers’ commercials and sells the remaining portion of ad space itself, attracting advertisers like Honda and Snickers. Advertisers can’t buy an individual game, but those who buy a strip of mobile ads to run during the playoffs will also have their ads shown in the app during the Super Bowl.

Read: AdExchanger


NBA Digital launches quarter-by-quarter OTT payment structure

The offering, which went live on Monday, means that NBA Digital gives fans the option to purchase a single game at reduced prices after each quarter, available via NBA.com, the NBA app, as well as NBA League Pass distributors including B/R Live, Turner’s OTT streaming service.

While a single game costs $6.99, the new pay structure means that fans can now tune in from the second quarter for $4.99 and the third quarter for $2.99.

Read: SportsPro

What Else Is Trending?
  • RATINGS: Sunday's Eagles-Cowboys game was the highest rated game (14.2) of the NFL season, surpassing Packers-Patriots
  • GAMES: The unpredictable champion Magnus Carlsen and a YouTube-trained, Twitch-streaming generation of young fans has revived one of our oldest games. Is the next great chess boom here?
  • EXECS: SoulCycle CEO Melanie Whelan has been pushing the fitness brand forward since she took the helm in 2012, and Emoji pancakes just may be her secret to success
  • CONTENT: Southampton FC has created 18 videos titled 'Journey to The West' to woo Chinese fans, and they were a massive success, garnering 68+ million impressions and 4 million video views
  • STRATEGY: Lululemon is testing an Amazon Prime-Style subscription, making a bet on its most loyal customers

Rad Ads

  • Brand: @adidas
  • Campaign: When Creators Unite, She Breaks Barriers
  • Athlete: @Chiney321


Sevilla Extends Their Formalwear Partnership with Scalpers

The Details
The three-year renewal that extends to the end of the 2020-2021 season will see the locally-based clothing brand continue to dress the top-flight Spanish soccer club’s first team and board members, retaining a role it has held since the 2014/15 campaign.


Marketing Manager
NHL – New York, NY

VP, Influence Marketing
NFL – New York, NY

Marketing Operations Manager
Barstool Sports – New York, NY

Marketing Manager
EuroSport – London, UK

Brand Manager, Sports
Apple – Culver City, CA

Analyst, Business
Overwatch League – Irvine, CA

Get a Referral Code today

The Hashtag Sports Ambassador program rewards our most loyal readers and followers and connects our community like never before. Share your code to earn swag and free event tickets for life.

Get Code

Hashtag Sports® reaches a community of 50,000+ innovators. Get in touch to see how we can showcase your thought leadership and content marketing initiatives.

Something missing that we should consider? Email daily@hashtagsports.com.