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NBA Signs Migu to Grow Chinese Digital Content Offering | Hashtag Sports Daily

December 10, 2018

Brand Fact:
According to eMarketer, among US companies with at least 100 employees using more than one digital marketing channel, 85% will utilize digital attribution models


Top Story

NBA signs Migu to grow Chinese digital content offering

The multiyear partnership with Chinese digital content producer Migu will deliver extensive content to fans in mainland China, Hong Kong and Macau.

What's the deal?

Through Migu, fans will get NBA game highlights, behind-the-scenes videos, original programming, and archived NBA games. In Hong Kong and Macau, Migu will broadcast live NBA games.

Migu will also become the official marketing partner of the NBA China Games, and will design and sell NBA and Migu co-branded lifestyle merchandise to China Mobile customers as part of the agreement.

The bottom line:

The deal is the telecommunications company’s first with a North American sports league. Migu owns China’s largest library of digital content, and is an important step for the NBA in increasing cooperation with top international content companies.

Read: SportsPro


Brands

Bud Light brings its love of music and sports together with a Super Bowl Music Festival

The beverage company announced that it will put on a music festival in Atlanta, where Super Bowl LIII will be held in February.

The brand has hosted a number of Dive Bar Tours, with artists including Lady Gaga and more recently, Post Malone. Bud Light works closely with the artists and selects a number of small dive bars and takes major artists there to perform. The concerts are intimate so they also livestream the event.

Read: Adweek


Rights

Amazon bid for Fox Networks may escalate sports rights arms race

The Seattle-based digital giant already has committed millions to nonexclusive streaming rights, but Amazon's bid for RSNs marks a first for exclusive linear sports content.

Amazon can afford to use sports rights as a loss leader to drive Prime subscriptions. But if it prevails in the RSN auction, it would mark a big expansion into a legacy business.

Read: Hollywood Reporter


Technology

Fox Sports hopes new MLS corner flag cams can ‘catch lightning in a bottle’

Fox Sport added small POV cameras in the goals, the locker rooms and along the tunnels leading from the locker rooms to the stadium floor as well as four corner flag cameras –soccer’s equivalent of NFL and college football pylon cameras.

The POV cameras in the corner flags are the same type of miniature cameras Fox Sports uses as part of its production of Thursday Night Football.

Read: TV Technology


Athletes

From his iron gaming chair, Ninja rules the Fortnite generation

He leads a generation of obsessive, professional gamers who dominate YouTube and Twitch and reside in the commercial capital of the modern internet. And so his stardom now amounts to a long-term concern—for Ninja himself, for his fellow streamers, and for the web-tech giants who monetize the newest form of arts, sports, and celebrity.

Read: The Ringer


What Else Is Trending?
  • MARKETING: The Detroit Lions' 'Power Hour' concession pricing strategy is getting attendees inside the stadium sooner
  • ATHLETES: Brooklyn Nets guard Spencer Dinwiddie traded in swooshes and stripes for drawings of Harriet Tubman and Bruce Lee
  • ADVERTISING: DAZN grabbed your attention by taking an ad in USA Today to write an open letter to President Trump, inviting him and Mexico’s president to the Canelo-Rocky Fielding fight
  • ESPORTS: During this weekend's Olympic summit they discussed having esports in Olympic Games, which was deemed ‘premature
  • CULTURE: Manchester City's Raheem Sterling called out the media for "fueling racism" while covering black players in IG post

Rad Ads

  • Brand: @adidas
  • Campaign: United by TfL
  • Agency: Superimpose Global

DEAL OF THE DAY

Paris Saint-Germain's Qatari Owners Tap Neymar to Promote QNB

The Details
Qatar National Bank is already a major sponsor of PSG, with its logo appearing on the sleeve of the team’s playing shirts. The Doha-based commercial bank is owned by the Qatar Investment Authority, whose subsidiary Qatar Sports Investments completed a takeover of French champions PSG in 2012.


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