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Stephen Curry-Produced Basketball Docuseries Set for Quibi | Hashtag Sports Daily

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December 6, 2018

Brand Fact:
According to Parks Associates, the number of smart TV owners who have connected their device to the Internet has increased to 83% of owners, up from 70% in 2014

Top Story

Stephen Curry-produced HS basketball docuseries ‘Benedict Men’ set at Quibi

Jeffrey Katzenberg and Meg Whitman's billion-dollar mobile subscription startup which launches next year has locked in Benedict Men, a new docuseries produced by Stephen Curry’s Unanimous Media and Whistle.

Where can fans find Quibi content?

As a mobile streaming video platform for high-quality six- to 10-minute film productions that fit mobile and on-the-go viewing, Quibi has a tall task ahead in getting consumers to pay for a monthly subscription.

The service, which is scheduled to launch by the end of 2019, will have two subscription tiers: $5/month for an ad-supported option (which will focus on six-second ads and sponsorships) and an $8/month for an ad-free version.

The bottom line:

Quibi is getting infront of investors with forecasts showing 20M subscribers in five years. In the wake of Go90 and others that failed to attract mobile viewers, skepticism remains high about Quibi.

Read: Deadline


72andSunny wins NFL after review, ending the league’s decade-long relationship with Grey

The search is over. The NFL has selected 72andSunny as its new agency of record following a review managed by Roth Ryan Hayes, which reportedly included a dozen agencies initially before being pared down to seven, including Wieden + Kennedy.

The review came a little over a month after the NFL appointed Tim Ellis, formerly chief marketer at Activision-Blizzard, to the CMO role. The first work from 72andSunny is expected to debut in early 2019.

Read: Adweek


FC Barcelona’s digital director is targeting dedicated fans with new products

The sports organization is currently experimenting with premium products for its most loyal fans and focusing on expanding in the U.S. and China.

Barca just launched a new website and mobile app. The app will offer a direct line to devoted fans, and they're testing new in-app experiences designed to turn that app into a second screen, which would enrich the live game experience.

Read: SportTechie

Partner Content

Looking for reporter Richard Deitsch's 'Media Circus' or 'Media Mailbag' columns? He's now writing for The Athletic! They're offering our readers 40% off subscriptions this week. Click here to help your team keep up with media trends for just $2.99/month.

Richard Deitsch's Media Circus: What to make of the NFL's upward trending viewership

In effectively doing away with any semblance of defensive play, the league has cleared the way for the sort of pass-happy theatrics that appeals to the sort of casual, fantasy-besotted fans who go a long way toward padding the weekly Nielsen stats.

While this may be an unwelcome development for purists who believe football became incorrigibly soft when Art Donovan retired, the people who pay for the privilege of broadcasting NFL games certainly aren’t having any misgivings over the results.

Read More


ESPN wants to make ‘SportsCenter’ great again

By last year, the show was suffering from slumping ratings as the company fought against the business climate of cord-cutting and the divisive politics of the Trump era.

Enter Norby Williamson, who was named ESPN’s EVP of Studio Production in September 2017, placing him in charge of “SportsCenter.” His strategy: Return the show to its roots as a hub of news and highlights.

Read: Washington Post


F1 to use artificial intelligence TV graphics with Amazon in 2019

As part of the series' 'F1 Insights' alliance with Amazon Web Services (AWS), F1 will use the latest technology to harness the wide range of car data that it can tap in to.

F1 managing director of motorsport Ross Brawn revealed the series is readying a new package of graphics that will utilize Amazon's machine learning tool in a bid to improve the viewing experience for fans at home.

Read: Autosport

What Else Is Trending?
  • GROWTH: theScore is on the rise in the esports sphere. The publisher's YouTube subscriber base has grown from 30K to more than 500K, with monthly video views on the platform soaring 10x in Oct
  • SOCIAL: Man United's 'not a cellphone in sight' meme backfires. Think before you tweet because Twitter trolls are undefeated
  • CULTURE: NBA players are ditching shots of Patrón for bottles of Cabernet, showcasing their more sophisticated sides
  • ATHLETES: Ninja has spent 3,800 hours streaming Fortnite this year. That’s the equivalent of 95 40-hour workweeks
  • SPONSORSHIP: UEFA announced the first-ever sponsorship deal for women's football. The agreement with Visa will run until 2025

Rad Ads

  • Brand: @JDSports
  • Athletes: @AnthonyFJoshua, @JesseLingard, @Aubameyang7
  • Agency: Coffee & TV


Now You Can 'Share a Coke' at Topgolf

The Details
Topgolf and Coca-Cola will kick off their partnership with weekly College Nights, an experience for college students to enjoy Topgolf with special benefits. Beginning in 2019, Topgolf guests can participate in Coca-Cola game integrations with a chance to win exclusive prizes and experiences. Topgolf will also be featured in Coca-Cola's popular Sip & Scan program which will give Coca-Cola fans access to special offers at Topgolf.


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