Our daily newsletter is the industry's leading resource for media & marketing professionals seeking news and trends to assist in reaching and engaging the next generation of sports fans.

The Players' Tribune Acquires Unscriptd | Hashtag Sports Daily

presented with


Sponsored Newsletter

December 5, 2018

Brand Fact:
Microsoft surpassed Apple as the number one company in terms of market cap, surpassing Amazon, Facebook and Alphabet


Top Story

The Players' Tribune acquires Unscriptd, expanding in video and around the world

TPT has now taken another step toward its goal of becoming the premier one-stop shop for athlete storytelling by acquiring sports platform Unscriptd.

What's Unscriptd?

It was founded in 2013 by a group of former Nike executives—co-founder and CEO Brent Scrimshaw had previously led Nike's European operations—and began a foray into the athlete storytelling space in 2016 with financial backing from tennis legends Andre Agassi and Steffi Graf.

In the years since, Unscriptd has amassed a network of some 2,500 athlete users. Those athletes will now be brought under The Players' Tribune banner, greatly expanding the site's roster.

The bottom line:

TPT was particularly interested in Unscriptd's mobile app, which was built specifically to help athletes create, edit and publish short-form videos. The app streamlines the process of publishing athlete content—often in partnership with corporate sponsors—directly to social media feeds.

Read: Forbes


Content

Alex Rodriguez launches podcast with Barstool Sports

“The Corp” will be a seven-part podcast series co-hosted by A-Rod and Dan Katz, better known as “Big Cat,” co-host of “Pardon My Take.” The new podcast will cover business success and failure.

All seven episodes will drop at once, more like a Netflix run than a weekly podcast. Guests include Kobe Bryant, “Shark Tank” personality Barbara Corcoran Fanatics founder Michael Rubin, and social media marketer Gary Vaynerchuk. Square’s Cash App is the exclusive presenting sponsor.

Read: Yahoo


EXPERIENTIAL

Turner’s Bleacher Report sets B/R Kicks Sneaker-Fest event in NYC

Bleacher Report says it’s raking in some big dough with a new event for its B/R Kicks sneaker-culture content brand: The Drop Up, billed as a day-long festival and evening party for sneakerheads.

According to Bleacher, the B/R Kicks brand will make more money from the Drop Up event than it has in its entire existence. “We’ve built the brand for this very moment,” said Bleacher Report chief marketing officer Howard Mittman.

Read: Variety


Partner Content

Looking for reporter Richard Deitsch's 'Media Circus' or 'Media Mailbag' columns? He's now writing for The Athletic! They're offering our readers 40% off subscriptions this week. Click here to help your team keep up with media trends for just $2.99/month.

Richard Deitsch: The worst team I've ever covered

When I worked at Sports Illustrated, one of my titles was special projects editor, and part of that charter was to get the staff involved in projects across multiple sports.

One of those projects was a series on the 25 Most Hated Teams in Sports History. That ended up spawning additional pieces, including the worst NBA teams our writers had covered during their careers.

Since then, I’ve always wanted to do a similar project, and this week The Athletic will unveil essays from some terrific sports media people (including from some colleagues at The Athletic) on the worst team they’ve covered as a professional.

Please, enjoy the misery of the NBA's most insufferable teams and the people who covered (endured) them. ⬇

Read More

Gambling

Startup plans to crunch data to invest in pro athletes

Home Court Capital–backed by the son of a NBA deputy commissioner and a former chief investment officer of Israel’s largest bank–will crunch data to assess pro athletes and then bet on their earnings potential.

Home Court has raised $150 million that it will put toward early-career athletes in the NBA, NFL and MLB. The idea is to pinpoint individuals after their rookie years and give them millions of dollars upfront in exchange for a slice of their future salary and other revenue, say, from endorsement deals.

Read: Bloomberg


Partnerships

Behind-the-scenes NBA content is coming to new YouTube channel

The NBA and digital entertainment company BroadbandTV (BBTV), are launching a new YouTube channel to take viewers behind the scenes to meet their favorite NBA players and influencers. The channel is called NBA Playmakers and will feature original shows.

The new series will include “Jump Start,” a series made up of humorous conversations between players and teams of stand-out moments, and “On the Court,” featuring games and training sessions with social media influencers.

Read: Adweek


What Else Is Trending?
  • ATHLETES: Kevin Durant has scored a series pickup from Apple that will air on the tech giant's forthcoming streaming service
  • PIRACY: Almost 10 million people streamed Saturday’s heavyweight title fight between Tyson Fury and Deontay Wilder illegally
  • TALENT SHIFTS: Darren Rovell explains why he decided to leave ESPN to go all-in on sports betting at the The Action Network
  • MEDIA: As other players break into the SVOD game and look to gain ground on Netflix, CCO Ted Sarandos says the company is still based around “on-demand viewing,” and has no interest in live sports
  • GAMBLING: Draft legislation that aims to provide federal oversight to sports betting surfaced out of Sen. Orrin Hatch's office this week

Rad Ads

  • Team: @ChelseaFC
  • Campaign: Win a Title for Chelsea FC
  • Agency: We Are Social Sport

DEAL OF THE DAY

Golden State Warriors announce Silver Oak Wine Sponsorship

The Details
The deal will see the brand’s Cabernet Sauvignon red wine made available to fans at Oracle Arena throughout the rest of the season season. The agreement will also see Silver Oak produce limited-edition bottles featuring different logos from the team over the past 47 years. In addition, the partnership will include content development rights.


Careers

Global Media Manager
Under Armour – Baltimore, MD

Digital Coordinator, EURO 2020
UEFA – Nyon, Switzerland

Manager, Integrated Campaigns
FanDuel – New York, NY

Digital Brand Communications
Vans – Costa Mesa, CA

Director, Partnership Marketing
Kroenke Sports & Ent – Denver, CO

Associate Editor, Social Talent
ESPN – Bristol, CT

Get a Referral Code today

The Hashtag Sports Ambassador program rewards our most loyal readers and followers and connects our community like never before. Share your code to earn swag and free event tickets for life.

Get Code

Hashtag Sports® reaches a community of 50,000+ innovators. Get in touch to see how we can showcase your thought leadership and content marketing initiatives.

Something missing that we should consider? Email daily@hashtagsports.com.