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NASCAR Moving Forward with New Sponsorship Model | Hashtag Sports Daily

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December 4, 2018

Brand Fact:
According to Zenith, print continues to lose market share at the expense of Internet advertising, with newspapers and magazines shrinking an average rate of 4% and 6% a year respectively


Top Story

NASCAR moving forward with new sponsorship model

The plan is to move away from one title sponsor in place of a tiered system, similar to the one used by the NCAA.

How will it work?

The premier series would simply be called the NASCAR Cup Series. A template for the Tier 1 package the sanctioning body has been pitching to brands comes in around $20M annually. That includes $15M worth of assets across the league and tracks, plus a minimum $5M media spend.

When the model was originally announced, sources projected the sponsorships would sell for around $10M each.

The bottom line:

The new model would be unique in that it would include assets that have never been packaged with the series sponsorship, including title deals for NASCAR Cup Series races, TV-visible signage and opportunities to have brands involved with previously non-sponsored parts of the season.

Read: SBJ, ESPN


Media

ESPN reveals launch date for ACC Network

Building on the momentum of college conference-affiliated TV ventures like the SEC Network, ESPN and the Atlantic Coast Conference have set August 22, 2019, as the launch date for the ACC Network.

ESPN has been televising ACC content since 1979 and has exclusive rights to every conference-controlled game across sports and championships. The new network will air 1,300 live events a year on its TV and digital platforms, featuring the conference’s 15 member schools and 27 sports.

Read: Deadline


Partner Content

Zach Boychuk is following you on Twitter, too? Here's why the athlete follows ~900K people

It’s a fun game. Randomly scan followers on a hockey Twitter account and count just how many of them Zach Boychuk, a veteran of 127 career NHL games, currently follows on Twitter.

Once you notice the Zach Boychuk phenomenon, it’s hard not to look for it. Boychuk, and his Twitter feed of life observations, hockey highlights and plugs for his sponsors, is a social media powerhouse. And it comes from an unlikely source.

Read: The Athletic


Partner Spotlight

Wondering what awesome sports coverage you've been missing on The Athletic? Now is the time to find out. They're offering our readers 40% off subscriptions this week. Click here to get smarter sports coverage with no ads for $2.99/month.


Spotlight

Meet Giselle Aristy, this week's community spotlight

Name: Giselle Aristy

Job: Manager, Integrated Media Solutions, MLS

In 140 characters or less, tell us who you are and how you got to where you are today.

Giselle: “Immigrants, we get the job done”- motto of this first-generation Latina. After working the agency and broadcast side, serendipity brought me to where I always wanted to be – at a sports league office.

What are you working on right now? Any exciting future plans that you’re able to share?

Giselle: MLS Cup is the biggest priority right now. Our team’s LIVE strategy has come to the forefront in the past year so we’re hunkering down on what the league’s channels coverage plans in market will be. Of course, video is a crucial part of that and leveraging that content on our redesigned app that launched earlier this year will be key.

What’s one element of the sports industry that you’d like to see change?

Giselle: The same value and support for women’s sports. Organizations must push for more resources for training, development and support all around. Women’s sports cannot be the afterthought.

More With Giselle

Streaming

Live sport forms part of StreamNetTV’s new OTT offering

A new US-based OTT streaming service is vying to overtake Netflix and Amazon Prime as the platform for niche content, including a portfolio across live sports and esports.

StreamNetTV is on the cusp of completing a $19.8 million share offering on Nasdaq, following the launch of 70 live television channels last month.

Read: SportsPro


Social

Houston Rockets, Milwaukee Bucks, Philadelphia 76ers fast break on social in November

The Houston Rockets and Milwaukee Bucks continued to lead NBA teams in growth on Facebook and Twitter, respectively, in November, while the Philadelphia 76ers surged on Instagram.

The Minnesota Timberwolves led Facebook in engagement for the month, while the 76ers pace on Twitter and Instagram was topped by the Lakers.

Read: Adweek


What Else Is Trending?
  • ATHLETES: Kobe Bryant is opening the Mamba Sports Academy in Thousand Oaks, CA, a multisport training center for young athletes
  • GAMBLING: FanDuel is paying out bets from people who picked Alabama to win the college football national championship...over a month before the game will be played
  • OPINIONS: Boxing Hall of Fame broadcaster Al Bernstein thinks reports of the sport's death are "absurd"
  • SPONSORSHIP: Samsung extended their contract with the IOC by eight years and will remain a top sponsor until the 2028 LA Games
  • CONTENT: Once upon a time, news needed to be remade for millennials. But the layoffs, sales and revenue misses of 2018 show why ‘news for millennials’ may never pan out

Rad Ads

  • Brand: @PlayStation
  • Campaign: Play History Make History
  • Agency: BBH NY

DEAL OF THE DAY

Moët & Chandon's New Partnership With Formula E

The Details
The worldwide partnership will officially kick off for season five of the championship, which begins on December 15, 2018. As Official Champagne Supplier, the Maison and its champagne will be present from the winner's podium to hospitality areas including VIP lounges, as well as the dedicated fan zone - the Allianz E-Village.


Careers

Global Media Manager
Under Armour – Baltimore, MD

Digital Coordinator, EURO 2020
UEFA – Nyon, Switzerland

Manager, Integrated Campaigns
FanDuel – New York, NY

Digital Brand Communications
Vans – Costa Mesa, CA

Director, Partnership Marketing
Kroenke Sports & Ent – Denver, CO

Associate Editor, Social Talent
ESPN – Bristol, CT

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