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Fanatics to Roll Out Overwatch League Apparel in Major Moment for Esports | Hashtag Sports Daily

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December 3, 2018

Fan Fact:
According to Seton Hall Sports Poll, 88% of 18-29 year olds said they would be more interested in watching a game if they bet on it


Top Story

Fanatics will roll out esports apparel as genre goes mainstream

Fanatics, the world’s largest seller of licensed sports apparel, is teaming up with Overwatch League, the organization launched by Activision Blizzard.

What's the deal?

It's the first major retail partnership for an esports league. Fanatics will manufacture and sell Overwatch and run the online shops for teams.

For Overwatch followers, the deal will bring a significant expansion of fan gear like jerseys, t-shirts and hats. Through the Fanatics memorabilia arm, the league also will introduce autographed products and game-used items.

The bottom line:

The deal is a major moment for Overwatch League which is strategically built in a mold that breaks from sports and is more similar to traditional sports leagues like the NFL or NBA. That has included revenue sharing, broadcast contracts, and minimum salaries.

Read: Bloomberg


Gambling

D.C. sports betting bill would allow sportsbooks in professional sports arenas

If the sports betting bill that’s currently on the table in Washington, D.C. is approved as written tomorrow, the District will be on the cutting edge of sports betting — the legislation allows for five professional sports stadiums in Washington to have 24-hour-a-day sportsbooks that are open to the public.

Read: SportsHandle


STRATEGY

SoulCycle has a 20-person team building a media business

What began as a couple big hires has expanded to a team of 20 people internally creating experiences and content, particularly for Instagram.

The team is looking to not just make new experiences for current consumers and build further awareness, but also to create new revenue sources. Some of their experiences (like the concert series) include selling sponsorships, and they’re also creating exclusive content for platforms like Apple Music.

Read: Digiday


Partner Content

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When an NHLer doubles as an entrepreneur: How the Devils’ Blake Coleman has turned a peculiar habit into a growing business empire

Blake Coleman had just finished celebrating the Devils’ first win in four games when he saw something odd on his Twitter timeline: a story about the Montreal Canadiens rubbing pickle juice on their legs before games.

Most of the reaction on social media to this revelation was a mix of confusion and horror. Coleman saw a group of potential customers.

With the help of his sister Lauren—a budding branding guru at GCG Marketing—the NHL entrepreneur has developed a pickle-based sports drink that rivals the benefits of Gatorade and a merchadise line featuring a popular pickle character.

How has the pickle epidemic helped the NHLer connect with fans? ⬇

Read More

Ratings

Alabama-Georgia scores top college football overnight since 2011

Saturday’s SEC Championship Game earned a 10.5 overnight rating on CBS, up 25% from Georgia-Auburn last year (8.4), up 50% from Alabama-Florida in 2016 (7.0), and the highest for the game since 2009 (Alabama-Florida: 11.8).

Excluding bowls, the Tide’s comeback win delivered college football’s highest overnight rating since 2011 (LSU-Alabama: 11.9).

Read: Sports Media Watch


GLOBALIZATION

FuboTV launches streaming TV service in Spain

The sports-focused internet television streaming service, expanded into Spain in its first move outside North America.

The company chose Spain because it has high rates of video piracy–demonstrating a likely demand for lower-cost streaming services–and has a strong soccer culture.

Read: Reuters


What Else Is Trending?
  • BRANDS: Hyundai will return to Super Bowl LIII for the fourth year in a row, the brand’s 11th appearance in the past 12 years.
  • MEDIA: Nile Wilson, Olympic gymnast and vlogger, believes building his brand can make gymnastics mainstream in the next 10 years
  • RIGHTS: Amazon is one of the bidders for Fox's RSNs. If they end up as the winner, what will that mean for customers?
  • CONTENT: The story of one soccer's iconic figures is coming to Netflix, which will launch “Bobby Robson: More Than a Manager.”
  • TRENDS: Welcome to the Golden Age of weird promoted tweets. What began as Twitter’s paid marketing tool for brands has been co-opted by individual users who have adapted it for their own multifarious purposes

Rad Ads

  • Influencers: @DeAndreHopkins, @JaneMarieLynch
  • Campaign: Get Ready to Celebrate: The Hopkins Shuffle
  • League & Agency: NFL // Grey

DEAL OF THE DAY

Travel Nation Becomes Official NHL Travel Partner

The Details
The NHL has signed a multi-year partnership with Canadian travel company Travel Nation, making it the official online travel partner of the league. The new partnership will aim to help fans create road trip experiences to NHL games, bundling the selection of game tickets, hotel, flights, and more.


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