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Marshawn Lynch and Richard Sherman Partner with Fan Controlled Football League | Hashtag Sports Daily

November 30, 2018

Fan Fact:
According to Pew, which found that 81% of young folks–ages 13 to 17–believe that social media makes them feel more connected to what’s going on in the lives of their friends and family


Top Story

Marshawn Lynch and Richard Sherman become team owner of new fan-first football league

Marshawn Lynch and his former teammate will be team owners/captains in the new Fan Controlled Football League, set to kick off in June.

How will it work?

The two players will handle day-to-day operations and work alongside their team’s fans to create the brand, voice and personality of their respective clubs. The fans will control the roster, the coaching staff and the play-calling.

Said Lynch on his interest in the opportunity: “Tech, gaming, and football, plus I get to really run this sh*t. That’s what’s up.”

The bottom line:

The FCFL is being billed as the 'real life Madden.' With two fan-favorite NFL stars on board, the league is creating an exciting blueprint for the future of fan engagement.

Read: USA Today, SportsPro


Technology

Amazon debuts new self-driving racing league with tiny machine learning-powered race cars

The league features AWS DeepRacer, a 1/18th scale radio-controlled, self-driving four-wheel race car designed to help developers learn about reinforcement learning.

Developers will be able to race their cars against others on a physical track at events around the world.

Read: GeekWire


Rights

Fox feeds gambling fever with horse racing deal

Fox Sports announced a new long-term television deal with the New York Racing Association.

The deal makes Fox Sports the primary national carrier for the NYRA and means that nearly every race from Saratoga Race Course and Belmont Park will be televised, enabling bettors to better follow their wagers.

Read: Broadcasting & Cable


Engagement

Eleven Sports launches Skype-style social viewing experience

Multinational broadcaster Eleven Sports has announced the launch of an innovative new viewing feature that will allow fans in its OTT markets to watch live action together in the same online space at the same time.

Watch Together represents a world-first for the sports market, and will enable subscribers to create a ‘room’ and invite up to four fans to watch the same live sports event with them.

Read: SportsPro


GLOBALIZATION

NBA, NFL and WWE have exploded in China thanks to mobile

American football fans in China are watching tailored content on their mobiles while American fans get together for a "collective experience."

A majority of NBA fans in China watch curated content on Tencent platforms. Meanwhile, WWE is considering bring future events to China with a growing fanbase willing to pay a premium.

Read: CNBC


What Else Is Trending?
  • MARKETING: Not another one? Floyd Mayweather and DJ Khaled have been hit with massive fines for pumping crypto ICOs
  • PEOPLE: John Skipper fired Jemele Hill at ESPN, but they're still friends. The political doesn’t always have to be personal
  • ATHLETES: LeBron James' latest movie—based on his book Shooting Stars—has tapped director Chris Robinson
  • RATINGS: Ohio State-Michigan was the top game of the season, and the third-largest audience for the rivalry in more than two decades
  • DIVERSITY: MSG Network and the New York Islanders are blazing a new path with three women on their broadcast team

Rad Ads

  • Brand: @ATT
  • Campaign: Shot
  • Agency: BBDO

DEAL OF THE DAY

Swing into Miles as United Airlines Debuts MileagePlus Golf

The Details
Members of United Airlines' loyalty program, MileagePlus, have a new way to earn miles with the launch of MileagePlus Golf, a dedicated program that awards miles for purchases from four leading golf retailers. Through a dedicated website, and soon to be launched mobile app, MileagePlus Golf allows members to earn airline miles for purchases on golf merchandise and tee times all through one online portal.


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