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Fresh off strong tune-in (750K viewers) for his PPV match against Phil Mickelson, Tiger has inked a multi-year global content partnership.
What's the deal?
The deal offers Discovery and the PGA a significant marketing hook for GolfTV. It plans to stream 2,000 hours of live golf each year along with on-demand content. Content created with Woods will be available in the U.S. down the line, but streaming internationally will be the main focus for now.
GolfTV plans to show Woods’ preparation routines and take viewers behind the scenes of PGA Tour rounds, as well as offering weekly practice, instructional videos, and post-round commentary.
The bottom line:
GolfTV is following the success of other niche sports streaming platforms by building a destination for the hardcore fans who salivate at the idea of watching their favorite athlete spending an hour hitting shot after shot out of the same sand trap.
Read: Deadline
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