Tiger Woods and Discovery set GolfTV streaming content partnership

Fresh off strong tune-in (750K viewers) for his PPV match against Phil Mickelson, Tiger has inked a multi-year global content partnership.

What's the deal?

The deal offers Discovery and the PGA a significant marketing hook for GolfTV. It plans to stream 2,000 hours of live golf each year along with on-demand content. Content created with Woods will be available in the U.S. down the line, but streaming internationally will be the main focus for now.

GolfTV plans to show Woods’ preparation routines and take viewers behind the scenes of PGA Tour rounds, as well as offering weekly practice, instructional videos, and post-round commentary.

The bottom line:

GolfTV is following the success of other niche sports streaming platforms by building a destination for the hardcore fans who salivate at the idea of watching their favorite athlete spending an hour hitting shot after shot out of the same sand trap.

Read: Deadline

MLB taps MGM as first sports gambling partner

The deal is similar to ones the Las Vegas-based casino company has already inked with the NBA and the NHL, giving MGM the right to use baseball’s logo and trademarks in states that have legalized sports gambling.

Under the baseball agreement, MGM will have access to official MLB data and statistics, information it can use to expand its offerings for customers across the U.S.

Read: Bloomberg

New Ringer Podcast with Vince Carter and Kent Bazemore of the Atlanta Hawks

'Winging It' will feature NBA legend Vince Carter, longtime Hawks shooting guard Kent Bazemore and Hawks PR guru Annie Finberg.

Bazemore and Finberg previously worked together on the highly regarded Road Trippin’ NBA podcast with UNINTERRUPTED. Now, Bazemore and Finberg will join forces again with a wily NBA veteran in tow on what is sure to be can't miss content.

Read: FanSided

DAZN scores exclusive rights to Euroleague Basketball broadcast in Spain

The streaming platform will hold the rights to stream Turkish Airlines EuroLeague competitions from the 2019-20 season through the 2022-23 season. DAZN will also broadcast live matches and highlights for the next four seasons of the annual EuroCup competition.

The announcement comes two weeks after DAZN revealed its plans to launch in Spain in 2019, starting with MotoGP and the English Premier League.

Read: SportTechie

Facebook Watch is pivoting to older audiences as teens tune out and publishers balk

Facebook's Watch, a hub for shows and premium video content, was intended to be its big competitor to YouTube. However, it's failed to get recognition with users, who aren't used to watching long videos on Facebook.

According to media buyers, on the list of Watch shows available for advertising, only 25 percent are for people in their young 20s. The rest are for an older audience, especially newer shows.

Read: CNBC

• ATHLETES: LeBron and Lindsey Vonn have teamed up with Arnold Schwarzenegger to launch a health and wellness brand.
• BRANDS: Under Armour is promoting its Icon line of customized athletic gear with its first long-form episodic video series on IGTV.
• PEOPLE: In his 16th year covering the league, Brian Windhorst has figured out how to do exactly what he wants. Irritation aside, he's acutely aware of his place at ESPN.
• STREAMING: Twitch's CEO thinks the difference between checking Facebook constantly and watching Twitch regularly is like the difference between abusing drugs and sleeping.
• COMMERCE: The company that owns rights to ‘Scream’ mask is suing Celtics Terry Rozier for selling ‘Scary Terry’ shirts.

• Brand: @Dickies
• Campaign: Frozen Tundra
• Agency: Lucky Post

Rangers F.C. Announce Liverpool Gin as the Club's Official Gin Partner

The Details

The Halewood Wine & Spirits-owned brand will be made available throughout all hospitality bars at the Scottish club’s Ibrox Stadium on match days, and branding will be displayed on the venue’s two giant screens. A specially labeled version of the gin will also be produced for manager and Liverpool soccer legend Steven Gerrard.

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