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ABC Joins ESPN for 2019 NFL Draft, Will Create Spectacle | Hashtag Sports Daily

November 27, 2018

Brand Fact:
According to Nielsen, the average U.S. adult spends around four hours and 46 minutes watching live and time-shifted TV each day


Top Story

ABC joins ESPN, NFL Network for 2019 NFL Draft

The network will televise all three days of the 2019 NFL Draft, taking over the broadcast-net component of coverage from Fox, which aired this year's draft.

How will it be different?

ABC's draft coverage will be anchored by ESPN's College GameDay team and focus on the personalities and personal stories of draft picks and the "spectacle" of the draft — including live music.

ESPN and NFL Network will offer more football-centric analysis of team needs and other factors for hard-core fans.

The bottom line:

When Pitaro stepped in and took the reins he made it clear that Disney's relationship with the NFL was a top priority. Now, with ESPN and ABC as the exclusive broadcast home of the NFL Draft, expect to see them pull out all the tricks and expend significant resources on turning Nashville into a spectacle.

Read: Hollywood Reporter


Social

Will NHL fans lace up their skates for #HockeyTwitter?

Watch out #NBATwitter. The social network is taking to the ice with #HockeyTwitter, a new content series and batch of features for NHL fans.

The platform introduced #HockeyTwitter with this video featuring superfan Jay Baruchel and several NHL players.

Read: Adweek


Shifts

Darren Rovell nearing deal to leave ESPN for Action Network

Rovell is currently the face of sports business for ESPN, whom he has worked for since 2006. Rovell has over 2 million Twitter followers, and is widely regarded as the top insider in his space.

If he joins The Action Network, it would provide a major boost to the company’s visibility, particularly on social media.

Read: Sports Illustrated


Spotlight

Meet Mike Taylor, this week's community spotlight

Name: Mike Taylor

Job: Director, Team Marketing & Business Operations, NBA

In 140 characters or less, tell us who you are and how you got to where you are today.

Mike: Detroit born and bred, consultant, servant-leader, grateful. A passion for the game of basketball mixed with a curiosity for business, plus hard work, faith and favor got me where I am today.

What are you working on right now? Any exciting future plans that you’re able to share?

Mike: We are constantly working on and thinking about the future of the fan experience. Innovation will be vital as teams are increasingly competing with the couch and other entertainment options for consumer attention. How can we improve game-day for diverse set of fans seeking flexibility and access? Our goal is to continue to challenge the status quo.

What’s one trend in media that you’re buying or selling?

Mike: I’m buying the impact social media is having on fan engagement and enhancing the sports viewing experience. These organic communities like #NBATwitter and House of Highlights where fans, journalists, and even players are consuming games together not only helps the league stay relevant year-round, but drives television ratings as well.

More With Mike

Mobile

NBA targets China with ByteDance content deal

The multi-year deal will see short-form NBA content ranging from game highlights, behind-the-scenes videos and news delivered straight to Chinese consumers’ phones through ByteDance’s video platforms.

As part of the agreement, ByteDance will be leveraging its AI technology to push customizable NBA mobile content to fans in China through the playoffs.

Read: SportsPro


Media Rights

Gennady Golovkin to make decision on broadcast partner by new year

Golovkin is being aggressively pursued by ESPN (in conjunction with its long-term deal with Top Rank) and sports subscription streaming service DAZN.

Joe Markowski, DAZN's executive vp for North America, told ESPN last month that his platform was ready to do whatever it takes to sign Triple G, with the hope of making a third fight between him and Canelo happen.

Read: ESPN


What Else Is Trending?
  • FAN EXPERIENCE: The NFL's $40M joint venture with Cirque du Soleil in Times Square will stay open for the rest of the year
  • ECOMMERCE: StockX, a Dan Gilbert backed startup, has revolutionized the secondary market for fashionable apparel
  • CONTENT: A little over a year after SB Nation Labs published Jon Bois' 17776—a piece so stunning that it has its own Wikipedia page—he's back again with The History of MMA
  • SOCIAL: Is #NBATwitter bad for basketball? Austin Rivers believes the era makes people play harder (or risk being embarrassed)
  • DIVERSITY: When the CFP championship game kicks off in January some may be surprised to learn the tournament is largely run by women.

Rad Ads

  • Brand: @StateFarm
  • Athlete: @AaronRodgers12
  • Campaign: Siberia

DEAL OF THE DAY

Shiseido Picks Tennis Champion Naomi Osaka as Brand Ambassador

The Details
The 21-year-old tennis player will make her debut for the brand fronting Shiseido’s BareMinerals makeup and Anessa sunscreen lines. This is the second global deal IMG has signed for the Japanese-American ace since winning the US Open, after securing a deal with Nissan in the aftermath of her victory.


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