Our daily newsletter is the industry's leading resource for media & marketing professionals seeking news and trends to assist in reaching and engaging the next generation of sports fans.

Bleacher Report Football and Puma Partner on Hip-Hop Track | Hashtag Sports Daily

November 19, 2018

Fan Fact:
According to Zenith, two-thirds of all money spent on advertising in digital media in 2019 (65%) will be traded programmatically


Top Story

Bleacher Report and Puma release hip-hop track

As part of an ongoing partnership with Puma, Bleacher Report is releasing a hip-hop track with one of Puma’s most well-known players, Manchester United striker Romelu Lukaku.

The future of partnerships

The track, called “New Levels,” will be distributed through Bleacher Report Football’s social accounts and app, along with accompanying behind-the-scenes footage of the content.

Lee Walker, international managing editor at Bleacher Report sees this type of content which features a brand that shines beyond the feed as the future. “The essence of a consultancy is creating bespoke options for each brand.”

The bottom line:

Like a lot of publishers hoping to thrive in a crowded content landscape, Bleacher Report Football wants more longer-term partnerships with brands to build trust and give publishers freedom to try more creative executions.

Read: Digiday


Platforms

Facebook’s test of “Watch Videos Together” feature could be a boon for sports

Facebook is reportedly testing a “Watch Videos Together” feature on Messenger that could enhance the communal experience of watching live sports on the social media platform.

The community and connectivity of social video can lead to viral moments, and if the feature works out, providing fans the choice to curate their viewing community will likely appeal to many.

Read: SportTechie


Media

‘Sports Illustrated Sportsperson of the Year’ Returns to NBCSN

The Sports Illustrated Sportsperson of the Year has been presented annually since 1954, the year the magazine launched. For a second-straight year, the awards will be nationally televised by NBCSN.

The awards show will be preceded by a red carpet show starting at 8:30 p.m, which will be streamed on si.com The red carpet show is hosted by SI Swimsuit model Camille Kostek and Charlotte Wilder, host of SI TV’s The Wilder Project.

Read: Broadcasting & Cable


Agencies

Whistle signs with CAA after securing $28M in new funding

The deal will give Whistle access to the agency’s resources across TV, motion pictures, digital media and sports. CAA has been building a major presence in sports for more than a decade, making Whistle a logical client.

While many sports stakeholders are compelled to spend billions for league rights, four-year-old Whistle attests to the breadth of sports appetites and how technology helps feed them.

Read: Deadline


CONTROVERSY

Andy Bitter, Roanoke Times settle lawsuit over Virginia Tech Twitter account

BH Media Group, parent company of The Roanoke Times, had sued Virginia Tech football beat reporter Andy Bitter after Bitter left the Times for The Athletic, where he continued to report on Virginia Tech football.

The Times was contending that the Twitter account Bitter used to provide updates on Virginia Tech football should have remained with the paper, citing that it was given to Bitter by a previous reporter for the newspaper.

Read: Richmond Times-Dispatch


What Else Is Trending?
  • SUPER BOWL: Here's a first look at the advertisers buying into the big game—Anheuser-Busch is expected to use four minutes of ad time.
  • ENGAGEMENT: Hard Knocks magic? According to research, the Browns lead the way for growth in fan interest and relevance in the NFL
  • CONVERGENCE: Somehow miss the Timberwolves' Twitter buzz on Prince Night? Here's a look at the Minnesota legend's greatest sports moments
  • GAMBLING: Sports betting made its Pennsylvania debut last week at The Hollywood Casino at Penn National Race Course
  • TEAMS: Jerry Jones believes the Cowboys are worth $10 BILLION. But even if somebody offers, he says he's not selling...

Rad Ads

  • Brand: @Nike
  • Influencers: @OBJ
  • Agency & Campaign: Wieden + Kennedy // Don't Stop

DEAL OF THE DAY

Hyundai Moves in to Esports as Partner of the Red Bull Conquest Finals

The Details
Hyundai proudly joins the fray as the event's official automotive partner, delivering themed fan experiences for attendees throughout the weekend. Inside the main gaming arena, Hyundai and Red Bull are teaming up to provide a fun, unique photo-op where guests can act out their favorite characters from the Tekken & Street Fighter games.


Careers

Director, Creative Strategy
Engine Shop – New York, NY

Manager, Partnership Marketing
MiLB – Saint Petersburg, FL

Yahoo Sports, Senior Editor
Oath – New York, NY

Associate Editor, Social, UFC
ESPN – Bristol, CT

Campaign Manager, Ad Ops
F1 – London, UK

Associate Manager, Event Production
Spurs – San Antonio, TX

Get a Referral Code today

The Hashtag Sports Ambassador program rewards our most loyal readers and followers and connects our community like never before. Share your code to earn swag and free event tickets for life.

Get Code

Hashtag Sports® reaches a community of 50,000+ innovators. Get in touch to see how we can showcase your thought leadership and content marketing initiatives.

Something missing that we should consider? Email daily@hashtagsports.com.