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MLB Partners with DAZN to Create Live Look-In Show for Fans | Hashtag Sports Daily

November 16, 2018

Fan Fact:
According to Whistle Sports, 55% of young men would rather watch highlights of a traditional sports game in an effort to avoid ad overload


Top Story

MLB partners with DAZN to create live look-in show for baseball fans

The two parties have finalized plans to create a weeknight show for baseball fans to follow game-by-game action in real time beginning in 2019.

What are the details?

The yet-to-be-named, co-produced program will stream every weeknight, and provide live look-ins, commentary and analysis on MLB games as they unfold around the league.

Tempo and convenience will be key selling points, designed to attract an audience of young multicultural fans, many of whom do not pay for television.

The bottom line:

The three-year deal was approved by MLB owners, and it adds baseball to a DAZN platform that’s positioned itself behind John Skipper as one of the most comprehensive sports streaming services on the planet.

Read: Sporting News


Innovation

Here's what sports betting looks like in the future, according to Ted Leonsis

The arena where his Washington Capitals and Wizards play opens an hour or so before games and empties out quickly after, but he expects all that will change in years to come as arenas become casinos of a sort — open nearly around the clock to capture a coming mania for legalized sports betting.

Leonsis says today leagues partner with big media companies but he expects big tech companies will enter that mix in coming years.

Read: USA Today


Athletes

Kobe Bryant is a storyteller revising his own history

Bryant isn’t exactly a rookie at creating stories, but now it’s his job. He believes the reason he cannot sleep is because there’s so much work to do.

One of the best basketball players ever is restless, not because of what he has accomplished—five NBA championships, an MVP and, as of last March, an Academy Award—but because of what he has not.

Read: Washington Post


Rights

Fox, Major League Baseball strike new rights pact

Under the terms of the pact, Fox Sports and Fox Deportes maintain exclusive television broadcast rights to the World Series, one League Championship Series, two Division Series and the All-Star Game.

The agreement makes Fox the home to baseball’s marquee events for the next decade, a nod to the fact that the deal lasts through 2028, seven years after a current eight-year pact between Fox and the league expires in 2021.

Read: Variety


Sponsorship

Yahoo Sports, RYOT create video campaign with Pizza Hut

Oath’s Yahoo Sports and RYOT, the branded content studio launched last year, partnered with Pizza Hut to produce a sponsored video series featuring NFL players visiting local schools.

The two-part video series, called “Hometown Heroes,” connects Yahoo Sports’ football fandom to Pizza Hut’s “Book It!” Initiative, which encourages reading among more than 14 million students in 37,000 K-6 grade schools.

Read: MediaPost


What Else Is Trending?
  • MEDIA: New York Magazine and a growing list of companies are selling their own technology to Golf.com and other media companies
  • PEOPLE: Doris Burke is a trail blazer. The ESPN basketball announcer has been at it for more than 25 years, and also happens to be one of the most popular sportscasters in America
  • TECH: The wheels are in motion for the Premier League to roll out the video assistant referee (VAR) system starting in 2019-2020
  • ATHLETES: Two-way player: Here's the story of Grant Frerking, a Tennessee WR who doubles as the CEO of a million-dollar company
  • LEAGUES: The Bundesliga, Germany’s top-flight soccer association, has outlined a new growth strategy to connect with soccer fans in Africa

Rad Ads

  • Brand: @FootLocker
  • Influencers: @Ronnie2K, @BenSimmons25, @DJKhaled, etc.
  • Agency & Campaign: BBDO // Week of Greatness

DEAL OF THE DAY

Turtle Beach Squads Up With LA Laker and Avid Gamer Josh Hart

The Details
Leading gaming headset and audio accessory brand Turtle Beach announced a new multi-year partnership as the official audio partner of Los Angeles Laker Josh Hart. Hart and Turtle Beach will also produce content highlighting the power and benefit of using high-quality audio equipment when playing on the court and online.


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