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Tim Tebow to Host LeBron James-Produced TV Series | Hashtag Sports Daily

November 15, 2018

Brand Fact:
According to MFour Mobile Research, 26% of Millennials said they were not comfortable sharing personal information for a more “tailored” digital experience


Top Story

Tim Tebow to host LeBron James-produced TV competition series

Tebow is set to host “Million Dollar Mile,” a TV competition series co-created by James’s production company, SpringHill Entertainment.

This constitutes another offseason job for Tebow, who already serves as a college football analyst for ESPN.

What's it about?

From the sound of it, “Million Dollar Mile” aims to be a sort of mix of “American Ninja Warrior” and “American Gladiators.” CBS will air the 10-episode series, and it involves “shutting down the streets of a major city” and setting up a course with competitors at one end and $1 million at the other.

The bottom line:

While the story here is about Tebow, it's hard to ignore the year LeBron's having. After passing Wilt Chamberlain for 5th on the all-time scoring list last night, he continues to push the limits of what’s possible on and off the court.

Read: Washington Post


Agencies

Skateboarder Tony Hawk starts hybrid brand consultancy in Detroit

Legendary skateboarder and entrepreneur Tony Hawk has launched D/CAL, a hybrid brand consultancy and creative agency, with co-founders Adam Wilson (Carhartt, Mcgarrybowen), Jared Prindle (Tony Hawk Inc., 900 Films) and Ryan Maconochie (Arc, Leo Burnett, Trisect).

Said Wilson: "As the next generation continues to favor meaningful brands, the ones that can reconcile cultural relevance with commercial success will endure. We're here to help make that happen."

Read: The Drum


Technology

Adam Silver previews technological advances coming to help fans enjoy games

The NBA is one of the most popular sports leagues in the world, but even with the talent and interest in the league at an all-time high, it's always looking at ways to improve the experience. Especially for fans. One way that could be possible is through the use of augmented reality—at the arena and at home.

NBA commissioner Adam Silver sat down with CBS Sports to discuss some of the advancements coming soon.

Read: CBS Sports


Media

The Nationals-Orioles MASN dispute could finally end this week

For years, the Washington Nationals have pressed on without the hundreds of millions of dollars they believe they are owed as their portion of the revenue from the Mid-Atlantic Sports Network.

The fight resulted in hundreds of thousands of dollars in legal fees spent trying to pry that money away from the Baltimore Orioles, who refused to give it up four years ago. This week, the whole convoluted mess might finally reach a resolution.

Read: Washington Post


Innovation

Yahoo Finance is launching a premium subscription service, which could be a “testing ground” for a sports equivalent

Yahoo Finance Premium will act as a testing ground for Verizon Media Group to launch more subscription services amongst its other brands, including Yahoo Sports, as the advertising outlook continues to look bleak for traditional media companies.

Read: Axios, Awful Announcing


What Else Is Trending?
  • MARKETING: It’s almost like the Flyers staff is a group of SNL writers. Here's how the team created the internet’s most beloved mascot.
  • BRANDS: A meme press release? Reebok found the perfect PR fit for Cardi B as she continues defying norms.
  • COMMERCE: Nike’s new flagship looks like the future of retail. The sneaker giant has an ambitious new goal: Woo people who hate shopping IRL.
  • FANS: The Latino community accounted for 68% of U.S. soccer viewership last year. For brands and leagues, the race is on to reach these consumers.
  • BROADCASTS: When the NFL announced the Chiefs–Rams game was no longer happening in Mexico, ESPN’s operations team was forced to adjust on the fly. Here's how they sprang into action.

Rad Ads

  • Brand: @IZOD
  • Influencers: @AaronRodgers12 and @ColinJost
  • Campaign: Sweater of the Future

DEAL OF THE DAY

BODYARMOR To Become Official Sports Drink Of NCAA Championships

The Details
The new partnership will make BODYARMOR the Official Sports Drink of the NCAA. As part of the agreement, BODYARMOR's logo will be seen on coolers, cups, water bottles and on sidelines and bench areas at NCAA championships, which includes the Division I Men's Basketball Championship and the Final Four this April in Minneapolis.


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