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November 15, 2018
According to MFour Mobile Research, 26% of Millennials said they were not comfortable sharing personal information for a more “tailored” digital experience
November 15, 2018Brand Fact:
Tebow is set to host “Million Dollar Mile,” a TV competition series co-created by James’s production company, SpringHill Entertainment.
This constitutes another offseason job for Tebow, who already serves as a college football analyst for ESPN.
From the sound of it, “Million Dollar Mile” aims to be a sort of mix of “American Ninja Warrior” and “American Gladiators.” CBS will air the 10-episode series, and it involves “shutting down the streets of a major city” and setting up a course with competitors at one end and $1 million at the other.
While the story here is about Tebow, it's hard to ignore the year LeBron's having. After passing Wilt Chamberlain for 5th on the all-time scoring list last night, he continues to push the limits of what’s possible on and off the court.
Read: Washington Post
Legendary skateboarder and entrepreneur Tony Hawk has launched D/CAL, a hybrid brand consultancy and creative agency, with co-founders Adam Wilson (Carhartt, Mcgarrybowen), Jared Prindle (Tony Hawk Inc., 900 Films) and Ryan Maconochie (Arc, Leo Burnett, Trisect).
Said Wilson: "As the next generation continues to favor meaningful brands, the ones that can reconcile cultural relevance with commercial success will endure. We're here to help make that happen."
Read: The Drum
The NBA is one of the most popular sports leagues in the world, but even with the talent and interest in the league at an all-time high, it's always looking at ways to improve the experience. Especially for fans. One way that could be possible is through the use of augmented reality—at the arena and at home.
NBA commissioner Adam Silver sat down with CBS Sports to discuss some of the advancements coming soon.
Read: CBS Sports
For years, the Washington Nationals have pressed on without the hundreds of millions of dollars they believe they are owed as their portion of the revenue from the Mid-Atlantic Sports Network.
The fight resulted in hundreds of thousands of dollars in legal fees spent trying to pry that money away from the Baltimore Orioles, who refused to give it up four years ago. This week, the whole convoluted mess might finally reach a resolution.
Read: Washington Post
Yahoo Finance Premium will act as a testing ground for Verizon Media Group to launch more subscription services amongst its other brands, including Yahoo Sports, as the advertising outlook continues to look bleak for traditional media companies.
BODYARMOR To Become Official Sports Drink Of NCAA Championships
The new partnership will make BODYARMOR the Official Sports Drink of the NCAA. As part of the agreement, BODYARMOR's logo will be seen on coolers, cups, water bottles and on sidelines and bench areas at NCAA championships, which includes the Division I Men's Basketball Championship and the Final Four this April in Minneapolis.
DAZN – Ismaning, Germany
Strategic Partner Manager, Sports
Facebook – Mumbai, India
Coordinator, Social Media
Pittsburgh Pirates – Pittsburgh, PA
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