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NBA Stars Make It Easier for Fans to Watch Them Play Esports | Hashtag Sports Daily

November 14, 2018

Brand Fact:
According to Deloitte, more than half of U.S. consumers now use a voice-based assistant


Top Story

NBA stars make it easier for you to watch them play esports

The NBPA signed a deal with ReadyUp, linking the players with an app that helps esports fans track and watch their favorite online gamers.

How will it work?

The league’s stars will have an opportunity to profit from the online video-game leagues they take part in as ReadyUp will help NBA players develop their identity as gamers, and open the door to new commercial opportunities apart from their basketball careers.

The app will launch a “smart calendar” web tool in 2019 that NBA players can use to give fans advance notice of their own casual gaming sessions and livestreams, and also to seek competition partners.

The bottom line:

This partnership is further proof of the power of gaming and streaming to disrupt consumption, connection, and engagement as we know it.

Read: Bloomberg, The Esports Observer


Linear

Fox Sports to step into pay-per-view boxing ring

Fox Sports’ PPV distribution of the Spence-Garcia PPV fight is significant for a category that will lose one of its most dependable partners in HBO Sports, which after a 45-year run will stop airing live boxing matches in 2019.

If successful, Fox’s first PPV boxing event could set up the possibility of future big ticket PPV events featuring some of the top fighters in the sport.

Read: Multichannel


Technology

Bleacher Report expands relationship with WSC Sports for AI-generated video

WSC Sports will create and distribute video highlights of UEFA soccer matches across Bleacher Report's digital properties.

Using its machine learning platform, WSC will automatically create video highlights of key plays, players and games based on the publisher's guidelines.

Read: The Wrap


Partnerships

Why in the World of Warships is Alex Ovechkin the face of an online naval warfare game?

Ovechkin was added as a playable character in the October update of World of Warships, a free-to-play, naval action multiplayer game that is hugely popular in Europe and Asia but still relatively new to North America.

The war-themed game’s developers are banking that a recent partnership with Stanley Cup champion Alex Ovechkin will be embraced by its millions of existing users and simultaneously widen its audience.

Read: Washington Post


Leagues

ATP Serves Up 'Love It All' rebrand to convert casual fans of Grand Slams

The ATP's ground-up effort seeks to engage casual sports fans in tennis all year round.

The Amazon-broadcast ATP World Tour has been renamed as the ATP Tour. That comes to the fore with a new logo, movie, and brand assets tailored to capture the energy of the sport and more closely align the body with tennis. It hopes this new high impact creative will help grow digital and broadcast engagement in addition to bringing in more tournament attendees.

Read: The Drum


What Else Is Trending?
  • HIRES: The world’s richest soccer league is getting its first female CEO. Susanna Dinnage comes to the EPL with nearly two decades of experience working in television, most recently with Animal Planet.
  • SUBSCRIPTIONS: Fox's betting that a $5.99 service for superfans will help reach younger viewers and quickly scale to 1M subscribers.
  • WOMEN: Serena Williams is not GQ’s Woman of the Year, she's their ‘Woman’ of the Year. So what’s with the quotation marks?
  • TEAMS: The Marlins unveiled plans for park enhancements, and with the home run sculpture removal their goal is clear: more social spaces.
  • CULTURE: It's like 'Fight Club' with better jokes. Go inside comedian Garry Shandling's secret pickup game.

Rad Ads

  • Brand: @Oculus
  • Influencers: Wiz Khalifa, Adam Levine, Jonah Hill, and Leslie Jones
  • Campaign: See it in VR

DEAL OF THE DAY

Michelob ULTRA Official Beer of 2018 Philadelphia Marathon Weekend

The Details
As an official partner, Michelob ULTRA will receive traditional sponsorship benefits, including branding exposure through on-site signage and engagement, marketing promotions, digital and social media. In addition, Michelob ULTRA will be hosting an ULTRA Happy Hour at the Expo at the Pennsylvania Convention Center.


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