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Minnesota United Switches to Digital Ticketing with New Mobile App | Hashtag Sports Daily

November 7, 2018

Fan Fact:
According to Pew Research Center, 81% of U.S. parents with children 11 years old or younger let their kids watch videos on YouTube, with 34% letting them watch “regularly"

Top Story

Minnesota United switches to digital ticketing with new mobile app

Major League Soccer’s Minnesota United have announced a partnership with technology provider VenueNext to introduce digital ticketing at their new Allianz Field home.

How's it work?

Integrating technology from SeatGeek, the digital scheme will be available through the team app which VenueNext's launching early next year.

Aside from digital ticketing, the new mobile app will provide fans with exclusive team content and other features to enhance the in-stadium experience.

The bottom line:

This is the latest example of how teams are trying to create a more holistic fan experience through mobile apps. VenueNext has a similar deal with DC United and also developed apps for the Vikings and Timberwolves.

Read: SportsPro

Social Media

Major League Soccer nets 10x surge in social following

Followers of its social channels have surged nearly tenfold (963%) since 2013, the highest growth rate among professional sports leagues in the U.S.

The number of followers of MLS and its clubs rose 10% so far this year, mainly on Instagram, amid growing fan interest in individual team content.

Read: Mobile Marketer


Media rights are North American sports’ largest source of revenue

2022 projections show rights deals' continued growth for the near future.

Some of that’s thanks to tech companies expanding into the space, some of that’s thanks to extended digital streaming platforms from existing sports companies (like ESPN+ and B/R Live), and some of that’s thanks to a TV landscape where sports properties post much of the best viewership, and particularly the best live viewership.

Read: Awful Announcing


Walter Powell Jr. wants to engage citizens with U.S. politics through technology

Walter Powell Jr. played four years in the NFL as a wide receiver. Last season, he began developing the idea for a new mobile app that he hopes will improve knowledge and engagement with the U.S. political process.

Politiscope's main focus is the 2020 U.S. election. As well as aggregating information on political topics, citizens can register to vote via the app.

Read: SportTechie


Netflix takes on Amazon with an unlikely soccer team

When Amazon released a documentary about England’s top soccer team earlier this year, viewers were given access to the locker room as players railroaded their way to winning Europe’s richest competition.

Rival Netflix has chosen a wholly different route to illustrate the sport’s hold on certain aspects of British life: a story of failure.

Read: Bloomberg

What Else Is Trending?
  • SOCIAL: Go behind the scenes with the young Warriors social media team as they manage one of the most powerful brands in sports.
  • MEDIA: Spirited broadcaster, Francisco X. Rivera, is helping the Los Angeles Kings reach out to Spanish-speaking fans.
  • BRANDS: Adidas cut its full-year sales forecast due of slow growth in Western Europe (and thanks to Nike muscling in).
  • HIRES: The Action Network has named Patrick Keane its CEO. He'll lead the company as it moves to take advantage of sports betting.
  • CULTURE: 'League of Legends' plus a K-Pop girl group performing in augmented reality? This is the whacky future of music in esports.
  • PARTNERSHIPS: SmartCourt maker PlaySight is moving into streaming through a deal with the Belgian Pro Basketball League.

Rad Ads

  • Brand: @OnePeloton
  • Campaign: His & Hers
  • Agency: Horizon Media


Rolex Becomes French Open Official Watch, Achieves the 'Grand Slam'

The Details
Rolex has replaced fellow Swiss watchmaker Longines, which was formerly the official timekeeper of the tournament, bringing to an end a lengthy partnership that started in 2007. The watch company will benefit from a large brand presence at Roland Garros.


Account Manager, Partnerships
Havas Sports – New York, NY

Assoc. Creative Director
Puma – Boston, MA

Brand Manager
Paddy Power Betfair – London, UK

Sr. Manager, Business Development
MLS – New York, NY

Sports Planner
Comcast – Champaign, IL

Marketing Manager
Fanatics – Jacksonville, FL

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